ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
A sealed Pokemon Booster Box stole the spotlight at Heritage Auctions’ first Trading Card Games event this month, when the First Edition Base Set drew 115 bids before selling for an impressive $384,000. The first of its kind event exceeded all pre-auction expectations when it went on to take a …
Read More »Hasbro sees second quarter sales surge 54 per cent amid an “excellent Q2 2021”
Hasbro has seen its second quarter sales surge 54 per cent to $1.32 billion over what has been billed as ‘an excellent quarter’ with increases across its consumer products division and Wizards of the Coast and Digital Gaming segments. Revenues increased 54 per cent versus the second quarter of last …
Read More »Hasbro promotes Kim Boyd to Head of Global Brands and Consumer Innovation
Hasbro has promoted its senior vice president and general manager of global brands, Kim Boyd to the role of head of global brands and consumer innovation within its newly created Global Consumer Innovation Organisation. In her new role, Boyd will be responsible for driving Hasbro’s brands cohesively, consistently, and globally …
Read More »The Spring/Summer issue of ToyNews is ready to read online now
The ToyNews Spring/Summer issue it available to read online, on your smartphone, iPad, or desktop now, featuring exclusive interviews, features, insight, market data, and more – all at your fingertips. In this issue of ToyNews, we kick proceedings off with an exclusive chat with Exploding Kittens’ Joeri Hoste about the …
Read More »Fanattik partners with Hasbro to launch Magic: The Gathering and Dungeons & Dragons gifts and collectables
The pop culture gifting specialist, Fanattik, has signed a new partnership with Hasbro for its popular Magic: The Gathering and Dungeons & Dragons franchises. The team will work with the brands to develop pop culture focused gifts and collectables including money boxes, clocks, gifts, and more. Both Magic: The Gathering …
Read More »Hasbro achieves “very good first quarter” for consumer products and gaming as revenues increase to $1.1bn
Hasbro has seen its first quarter 2021 revenues increase by one per cent year on year to $1.11 billion, citing revenue growth across its consumer products as well as its Wizards of the Coast and Digital Gaming arms. Chairman and CEO, Brian Goldner has declared it “a very good quarter” …
Read More »New My Little Pony, Transformers, and Magic: The Gathering content among Hasbro’s mass roll-out announcements
It was a flurry of major new announcements across each of its sectors that Hasbro issued throughout its first all virtual investor event this week, including new film and TV content for its biggest franchises including My Little Pony, Transformers, and Magic: The Gathering. In an address opened by Hasbro’s …
Read More »Hasbro Gaming growth of 20 per cent helps toy maker hit $1bn in ecommerce sales in 2020
Revenues in Hasbro Gaming grew 21 per cent while revenues across its total gaming category picked up 20 per cent according to the global entertainment company’s Q4 2020 financial report. While net revenues for the full year 2020 did dip by eight per cent year on year, Hasbro witnessed a …
Read More »The Walking Dead invades Magic: The Gathering in limited edition Secret Lair monster mash-up
Wizards of the Coast’s globally revered Magic: The Gathering has struck upon a ‘one-of-a-kind crossover with AMC’s The Walking Dead, to bring a super-limited-edition drop to the strategy card gaming franchise called The Walking Dead Secret Lair. The drop will include an all-premium foil set of cards, with all but …
Read More »Hasbro takes over management of Wizard of the Coast’s gaming brand Avalon Hill
Hasbro has taken over the management of the board gaming brand Avalon Hill, a portfolio that spans classic titles such as Axis & Allies, Diplomacy, the Scooby-Doo: Betrayal at Mystery Mansion, and more. Previously under the watch of Wizards of the Coast, the portfolio will now be brought closer into …
Read More »