The digital kids’ network WildBrain has appointed Elia Bouthors to the position of strategy and innovation director, effective immediately. In this newly created role, Bouthors will lead a team tasked with identifying and piloting new ways to engage WildBrain’s 300 million quarterly users and build and monetise brands across the …
Read More »Kids’ brand Miffy to reinvigorate YouTube offering with WildBrain partnership
In addition to animated content, the brand enjoys extensive global consumer products programs in publishing, toys and home wares.
Read More »The Irish Fairy Door Company sets eyes on global brand status with WildBrain
The toy firm is looking to build out its global brand offering with new short form content on YouTube and plans for long-form content in the pipeline.
Read More »Clangers returns to YouTube with new toy-play series produced by WildBrain
As part of a two-year agreement under which WildBrain will exclusively manage all official Clangers content on YouTube, the studio has also been appointed to manage the YouTube strategy for the new narrative toy-play series.
Read More »WildBrain takes Beyblade to YouTube with new series Beyblade Burst
This is the a third-generation series from the global kids’ franchise and will come complete with an influencer campaign with YouTube’s BeybladeGeeks, in support of the various brand activities around Beyblade Burst this year.
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