Tag Archives: WildBrain

Magikbee and WildBrain have signed an agreement to license Seasons 9, 10, and 11 of Mattel’s classic Polly Pocket series for Magikbee’s kids’ streaming platform, KidsBeeTV. KidsBeeTV is a global brand with customers in more than 200 countries, and Polly Pocket is a key IP in the kids’ streaming app …

Costume manufacturer Rubies has announced the continuation of its successful partnership with leading global toy company, Mattel, Inc., with the extension of the Fireman Sam license. The new deal signifies the strong relationship built over the years between Rubies and Mattel, as they look to expand their dress-up portfolio across …

WildBrain has appointed JAKKS Pacific, the leading toy and consumer products manufacturer, as master global toy partner for its hit animated preschool brand, Chip & Potato. Additionally, Netflix has picked up Season 3 of Chip & Potato (20 x 11’) plus three seasonal specials (3 x 22’). An original series …

WildBrain has partnered with Moose Toys to bring the 40 year old Strawberry Shortcake franchise to the modern day consumer, reigniting the brand with a ‘cool new look, and confident, savvy attitude for today’s kids’ in the form of a new animated series, and scented doll line. Having started out …

A new animated series of Sonic the Hedgehog called Sonic Prime will be tearing onto Netflix with a worldwide premiere scheduled for 2022. The 24-episode animated adventure is the product of a triple-threat deal between Netflix, SEGA of America, and WildBrain. Aimed at kids, families, and long-time fans of the …

The digital kids’ network WildBrain has appointed Elia Bouthors to the position of strategy and innovation director, effective immediately. In this newly created role, Bouthors will lead a team tasked with identifying and piloting new ways to engage WildBrain’s 300 million quarterly users and build and monetise brands across the …

In addition to animated content, the brand enjoys extensive global consumer products programs in publishing, toys and home wares.

The toy firm is looking to build out its global brand offering with new short form content on YouTube and plans for long-form content in the pipeline.

As part of a two-year agreement under which WildBrain will exclusively manage all official Clangers content on YouTube, the studio has also been appointed to manage the YouTube strategy for the new narrative toy-play series.

This is the a third-generation series from the global kids’ franchise and will come complete with an influencer campaign with YouTube’s BeybladeGeeks, in support of the various brand activities around Beyblade Burst this year.