Tag Archives: WildBrain

The digital kids’ network WildBrain has appointed Elia Bouthors to the position of strategy and innovation director, effective immediately. In this newly created role, Bouthors will lead a team tasked with identifying and piloting new ways to engage WildBrain’s 300 million quarterly users and build and monetise brands across the …

In addition to animated content, the brand enjoys extensive global consumer products programs in publishing, toys and home wares.

The toy firm is looking to build out its global brand offering with new short form content on YouTube and plans for long-form content in the pipeline.

As part of a two-year agreement under which WildBrain will exclusively manage all official Clangers content on YouTube, the studio has also been appointed to manage the YouTube strategy for the new narrative toy-play series.

This is the a third-generation series from the global kids’ franchise and will come complete with an influencer campaign with YouTube’s BeybladeGeeks, in support of the various brand activities around Beyblade Burst this year.