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Tag Archives: WildBrain Spark

Franchise Building: How WildBrain Spark is building the digital world of Mattel’s Cave Club

WildBrain Spark is an expert in navigating the YouTube scape and developing emerging IP in the children’s entertainment space into world-conquering franchises. This month, WildBrain Spark’s commercial director, Rachel Taylor illuminates the industry on the firm’s current partnership with Mattel and its new kids’ property Cave Club. YouTube has changed …

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WildBrain Spark to develop digital series based on Korean toy brand Super Binks

WildBrain Spark has secured a deal with the US-Korean production company Park Star Media to co-produce and launch a new digital superhero series, Super Binks. Originally created as a toy figurine range in Asia, Super Binks will now feature as a short-form 2D animated series. WildBrain Spark will also handle …

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Funrise Toys teams with WildBrain Spark to develop YouTube content for BFF Bright Fairy Friends doll line

Funrise Toys has turned to WildBrain Spark to support the launch of its collectable doll brand, BFF Bright Fairy Friends with a digital content strategy that will see the production of a series of short-form animated and live action episodes for YouTube. The partnership will get underway as Funrise Toys …

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WildBrain Spark appoints Clare Bennett to head of paid media role

WildBrain Spark, the digital kids’ network and studio, has appointed Clare Bennett to the newly created role of head of paid media. Bennett will now work with WildBrain Spark’s partners to maximise the effectiveness of their paid media across digital platforms, in addition to supporting the marketing and commercial teams …

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