Tag Archives: Wildbrain CPLG

Crayola partners with WildBrain CPLG to expand licensing programme across EMEA

Crayola is continuing to drive international growth across new and existing categories in EMEA through a new representation partnership with world-leading licensing agency WildBrain CPLG. The brand’s successful global partnerships with the likes of Vans and Fat Face have driven significant interest from IP owners and brands who see exciting …

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Moose Toys to create more Magic at Licensing Expo

Moose Toys has found ‘magic’ in the licensing of its popular brands, and it is poised to do so again with Magic Mixies Mixlings, a collectible line based on global sales phenom Magic Mixies Magic Cauldron, as well as The Legend of Akedo, an action-packed line of collectibles that represents the …

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WildBrain CPLG expands into APAC

Entertainment, sport and brand licensing agency WildBrain CPLG, whose brands include Teletubbies and In the Night Garden, is continuing to strengthen its global footprint with expansion across the Asia Pacific (APAC) region and the launch of new dedicated offices in Singapore, Taipei and Seoul. Additionally, the licensing team who are …

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WildBrain CPLG conjures up Moose Toys’ Magic Mixies representation deal

Entertainment, sport and brand licensing WildBrain CPLG is partnering with Moose Toys to handle representation of the global toy company’s mega-hit Magic Mixies Magic Cauldron, as well as planned line extensions for the brand. Under its dedicated North America office, WildBrain CPLG will represent Magic Mixies in the U.S. and …

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PMI to launch Brawl Stars toy line in summer 2022

Gaming-sector toy manufacturer and distributor PMI is to release a multi-territory toy line based on the hit gaming IP Brawl Stars, which will include collectibles, action figures, plush, stampers and more. The deal was agreed with Helsinki-based Supercell, makers of the Brawl Stars brand, and LINE FRIENDS, a global consumer …

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WildBrain taps Moose Toys as mater toy partner for Strawberry Shortcake revival

WildBrain has partnered with Moose Toys to bring the 40 year old Strawberry Shortcake franchise to the modern day consumer, reigniting the brand with a ‘cool new look, and confident, savvy attitude for today’s kids’ in the form of a new animated series, and scented doll line. Having started out …

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Moose Toys launches Akedo Ultimate Arcade Warriors its next ‘global action franchise mega hit’

Moose Toys is delivering a knockout new launch this summer and its ‘biggest boys’ launch to date’ with the arrival of Akedo – Ultimate Arcade Warriors, a battling action figure series that will launch with a new animated series, a licensing programme managed by WildBrain CPLG, and a special tournament …

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8th Wonder, Paul Lamond Games, TOMY and Toniebox join UK toy partners for In the Night Garden

WildBrain CPLG has signed a raft of new UK toy partners for the popular pre-school property, In the Night Garden, including 8th Wonder, Paul Lamond Games, TOMY, Grabo Balloons and the children’s audio platform, Toniebox. The latest slate of partners join the current product portfolio as WildBrain CPLG continues to …

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Spin Master lines up global licensing agreements for portfolio spanning Hatchimals, Bakugann Toca Life and Tech Deck

Spin Master has entered into strategic agreements with three international licensing agents in order to build out consumer product campaigns across its portfolio of brands, including Hatchimals, Bakugan, Toca Life, Zo Zo Zombie, Etch A Sketch, and Tech Deck. The global toy company has tapped WildBrain CPLG for EMEA, Tycoon …

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Hasbro taps WildBrain CPLG for licensing across the Nordics

Hasbro has appointed WildBrain CPLG as its new sub-representative in the Nordics, including Denmark, Sweden, Norway, Iceland, Finland, Faroe Islands and Greenland beginning January 1, 2020. Under the new agreement, WildBrain CPLG will represent Hasbro’s merchandise, publishing, promotions and short-term location based entertainment businesses across the Nordic region. “As Hasbro …

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