Tag Archives: Wildbrain CPLG

WildBrain taps Moose Toys as mater toy partner for Strawberry Shortcake revival

WildBrain has partnered with Moose Toys to bring the 40 year old Strawberry Shortcake franchise to the modern day consumer, reigniting the brand with a ‘cool new look, and confident, savvy attitude for today’s kids’ in the form of a new animated series, and scented doll line. Having started out …

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Moose Toys launches Akedo Ultimate Arcade Warriors its next ‘global action franchise mega hit’

Moose Toys is delivering a knockout new launch this summer and its ‘biggest boys’ launch to date’ with the arrival of Akedo – Ultimate Arcade Warriors, a battling action figure series that will launch with a new animated series, a licensing programme managed by WildBrain CPLG, and a special tournament …

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8th Wonder, Paul Lamond Games, TOMY and Toniebox join UK toy partners for In the Night Garden

WildBrain CPLG has signed a raft of new UK toy partners for the popular pre-school property, In the Night Garden, including 8th Wonder, Paul Lamond Games, TOMY, Grabo Balloons and the children’s audio platform, Toniebox. The latest slate of partners join the current product portfolio as WildBrain CPLG continues to …

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Spin Master lines up global licensing agreements for portfolio spanning Hatchimals, Bakugann Toca Life and Tech Deck

Spin Master has entered into strategic agreements with three international licensing agents in order to build out consumer product campaigns across its portfolio of brands, including Hatchimals, Bakugan, Toca Life, Zo Zo Zombie, Etch A Sketch, and Tech Deck. The global toy company has tapped WildBrain CPLG for EMEA, Tycoon …

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Hasbro taps WildBrain CPLG for licensing across the Nordics

Hasbro has appointed WildBrain CPLG as its new sub-representative in the Nordics, including Denmark, Sweden, Norway, Iceland, Finland, Faroe Islands and Greenland beginning January 1, 2020. Under the new agreement, WildBrain CPLG will represent Hasbro’s merchandise, publishing, promotions and short-term location based entertainment businesses across the Nordic region. “As Hasbro …

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Smiffys prepares for Destination Star Trek with new range of official dress up

The dress up and party specialist, Smiffys, has secured a new line of official Star Trek costumes, thanks to a deal brokered by Wildbrain CPLG with the brand owners, CBS Consumer Products. Smiffys’ exclusive range of Star Trek dress-up pays homage to the franchise’s favourite characters and will launch officially …

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