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Tag Archives: Wicked Cool Toys

New York Toy Fair 2020: Wicked Cool Toys to unveil Micro Machines Super Van City

Last year, Hasbro appointed Wicked Cool Toys as the global master toy licensee for the ’80s and ’90s hit brand, Micro Machines. This year, Wicked Cool Toys has revealed a first look at the brand’s new Super Van City. Available from autumn this year, Super Van City is the cornerstone …

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Pokémon soars at UK and German retail as both toys and trading cards ‘enjoy best year ever’

Sales of both the Pokémon Trading Card Game and toys from Wicked Cool Toys soared at retail across the UK and Germany throughout 2019, according to the latest figures revealed by NPD. The Pokémon Company has reported year on year sales that ‘continue to be substantially above the market average’ …

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The Pokémon Company launches new video-game tie-in plush lines

The Pokémon Company International is ramping up activity for Pokémon fans ahead of the release of the new video games, Pokémon Sword and Pokémon Shield, through a unique tie-in featuring plush toys of characters featured in the games. For the first time, fans will be able to buy plush toys …

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Jazwares acquires Wicked Cool Toys

Jazwares, a leading toy and consumer products company, has acquired Wicked Cool Toys Holdings. Headquartered in Bristol, Pennsylvania, WCT is a rapidly growing toy company that designs, develops, and produces licensed and owned properties, including plush, action figures, fashion accessories, and games. Judd Zebersky, chief executive officer and president of …

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Wicked Cool Toys joins eSports movement with LAMO universe launch

Wicked Cool Toys was looking to set a new precedent in video gaming culture’s vastly expanding world of esports when it previewed the LAMO universe at this year’s New York Toy Fair as one of the first toy company to spot the opportunity in the growing entertainment sector. The LAMO …

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Wicked Cool Toys named global toy partner for upcoming video game launch Halo Infinite

Wicked Cool Toys has been named the global toy partner for the next chapter of the popular Halo video gaming franchise, as its developers 343 Industries prepares to launch Halo Infinite. The new game will debut Christmas 2020, and is already being tipped for success both in the digital and …

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Hasbro to revive Micro Machines with Wicked Cool Toys as master toy partner

Hasbro has appointed Wicked Cool Toys as the global master toy licensee for the ’80s and ’90s nostalgia brand, Micro Machines, in a move to revive the retro line for today’s kids. Wicked Cool Toys’ portfolio already includes original IP as well as the master toy licenses for top brands …

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