ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
Months of pent up spending, Christmas hangover, and consumers looking for friendly, non-digital interaction with their local retail scene spilled out onto High Streets across the UK on Monday, April 12th as the country took its next step forwards in the easing of lockdown. Queues for barber shops extended around …
Read More »View from the indie toy shops: “We’re not out of the woods yet, but adaptability and local support is getting us through”
In early March this year, Peter Allinson, owner of Whirligig Toys had around 100 of the ‘make and do’ products he stocks in his four brick and mortar stores in the South of England listed on his online platform. As the coronavirus outbreak neared its peak here in the UK, …
Read More »Retail feature: Finding the community in isolation
It’s always worth remembering that in times like these, for every anxiety-inducing headline churned out to cook up one social narrative, there’s an equal and opposite act of positivity happening somewhere and being carried out by someone to counter it. It is in the midst of the COVID-19 pandemic that …
Read More »Whirligig gets in on online toy reviewing trend with its own toy testers
Independent toy shop, Whirligig is looking to tap into the online toy reviewer trend as it begins the hunt for toy testers to try out new products before it sells them. The successful applicant will be tasked with trying out games, puzzles and activities that the shop is considering adding …
Read More »Whirligig’s Peter Allinson joins Kirstie Allsop for toy special of Channel 4’s Kirstie’s Handmade Christmas
Allinson, founder of the toy shop has been asked to bring his toy-spotting talents and business experience to the series in a special episode of the popular Channel 4 show.
Read More »Whirligig Toys earns Parliamentary praise at Indie Retail Best Small Shops Awards
The Brighton-based toy retailer was named among the top 25 UK businesses at the awards that took place at the House of Commons on November 13th.
Read More »Whirligig Toys handed Let Toys Be Toys Good Practice Award of 2018
On the fifth anniversary of the launch of the Let Toys Be toys Toys Toymark scheme, the retailer - headquartered in Brighton - has been handed the 2018 badge for good practice for all four of its South England locations.
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