Tag Archives: Warner Bros

Mattel strikes Barbie movie deal with Warner Bros and secures Margot Robbie for title role

The 2019 inductee will be joined by Michael Stone, chairman and co-founder of the licensing agency Beanstalk at an induction ceremony taking place on June 4th at the LIMA Licensing Awards during Licensing Expo 2019.

The product range will be developed under several of Hornby’s key brands such as Hornby Railways, Scalextric and Corgi. The range will feature a selection of Warner Bros’ and DC; popular franchises including Harry Potter and DC Super Heroes.

The new division will be overseen by Pam Lifford, taking on Consumer Products, DC, Themed Entertainment and a new Global Franchise team.

Hasbro sued DC and Warner Bros. last year, arguing that consumers might confuse the doll with its own Bumblebee, the popular Autobot and protagonist in Hasbro’s first Transformers spin-off movie later this year.

The new partnership marks the first piece of Harry Potter merchandise aimed at helping kids learn STEM and features a Harry Potter wand.

Players are encouraged to work together by combining the Parr family’s abilities and unique powers to conquer crime and family life in a LEGO world.

The more than $80 billion deal has been two years in the making and led to one of the largest US anti-trust lawsuits in decades.

The collection will hit retailers in Autumn 2018.

“We wanted to bring the brands to life like never before. We have invested heavily on the innovation front to create merchandise that is as magical in real life as it is on the screen."