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US toy giant Walmart reveals its own top toy picks for Christmas 2020

The US toy giant, Walmart has revealed its own top toy picks for the Christmas season, featuring no less than 36 of the products its tips as the hottest toys for 2020. The list, understandably features a large portion of Walmart exclusives, including lines from LEGO, Mattel, and Ryan’s World, …

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Mattel and Walmart ‘lease floors’ in new virtual toy shop KidHQ

Mattel has partnered with KidHQ to ‘lease floors’ in a new virtual store that allows users to browse toys and merchandise in videos with various choose their own adventure formats. Both Mattel and Walmart are trialling the interactive video concept to market and sell toys ranging from Barbie to the …

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Praise for “letting kids decide their toys” as Wow! Stuff places in Walmart’s Top Rated by Kids Toys List

The common methods of toy marketing have been lambasted by the CEO of the licensed toys, gifts and gadgets specialist, Wow! Stuff who’s own belief in ‘letting kids decide the toys they really want,’ has paid off with a major placement for the firm in Walmart’s own Top Rated by …

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