ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
US retail giant Walmart has announced the return of its month-long savings event, Black Friday Deals for Days. This year, paying Walmart+ members will receive early access to online Black Friday events throughout November – an opportunity to shop all the same deals four hours earlier than the scheduled start times for all three events. “We continue …
Read More »Santa take note: Walmart releases Top-Rated by Kids Toy List
Walmart has revealed its highly anticipated list of the hottest toys for the 2021 holiday season. Selected by “kid experts”, this year’s list includes 39 toys, 16 of them Walmart exclusives. The toys fall into six categories, Awakening Imagination, Edutainment Expression, Fresh Air Fun, Not So Pretend Pets, On-Screen and Streaming Favorites and Timeless Toys. …
Read More »US News | Funko partners with Hallmark and Walmart to deliver a pop culture Christmas
Funko is expanding across the seasonal aisle this year thanks to an exclusive partnership with the US retailer Walmart that will see the pop culture specialist release Pop! inspired Hallmark ornaments and wrapping paper in time for the Christmas and holiday season. Hallmark has been a staple of the holiday …
Read More »Moose Toys named Walmart’s Toy Supplier of the Year as it cites ‘strongest product line up to date’
Moose Toys has been named the Walmart Toy Supplier of the Year during the US retailer’s seventh annual Supplier Growth Form that was held virtually earlier this week. The event saw Walmart not only share the company’s upcoming strategic initiatives and areas of focus for future growth, but also celebrate …
Read More »TikTok and Walmart debut new livestream shopping capability
The social media platform TikTok has pioneered a new method of online shopping, having partnered with the US retail giant Walmart to launch a new shoppable livestream capability for its users to engage with. The new in-app shopping tool was piloted last week when Walmart hosted a one-hour livestream session …
Read More »US toy giant Walmart reveals its own top toy picks for Christmas 2020
The US toy giant, Walmart has revealed its own top toy picks for the Christmas season, featuring no less than 36 of the products its tips as the hottest toys for 2020. The list, understandably features a large portion of Walmart exclusives, including lines from LEGO, Mattel, and Ryan’s World, …
Read More »Mattel and Walmart ‘lease floors’ in new virtual toy shop KidHQ
Mattel has partnered with KidHQ to ‘lease floors’ in a new virtual store that allows users to browse toys and merchandise in videos with various choose their own adventure formats. Both Mattel and Walmart are trialling the interactive video concept to market and sell toys ranging from Barbie to the …
Read More »Praise for “letting kids decide their toys” as Wow! Stuff places in Walmart’s Top Rated by Kids Toys List
The common methods of toy marketing have been lambasted by the CEO of the licensed toys, gifts and gadgets specialist, Wow! Stuff who’s own belief in ‘letting kids decide the toys they really want,’ has paid off with a major placement for the firm in Walmart’s own Top Rated by …
Read More »Pocket.watch details Walmart exclusive launch of Ryan’s World toy line based on YouTube star Ryan ToysReview
Ryan’s World will enable fans of the popular YouTube channel to engage with everything Ryan enjoys about toys, including blind bags, collectables, slime, vehicles, stuffed animals, squishies, putty and more.
Read More »FAO Schwarz reopens in New York while Target and Walmart ‘beef up’ toy offering in wake of Toys R Us
Walmart and Target have outlined their plans to 'go big' with the toy market this year and FAO Schwartz will reopen in Manhattan this November.
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