Tag Archives: Walmart

Mattel has partnered with KidHQ to ‘lease floors’ in a new virtual store that allows users to browse toys and merchandise in videos with various choose their own adventure formats. Both Mattel and Walmart are trialling the interactive video concept to market and sell toys ranging from Barbie to the …

The common methods of toy marketing have been lambasted by the CEO of the licensed toys, gifts and gadgets specialist, Wow! Stuff who’s own belief in ‘letting kids decide the toys they really want,’ has paid off with a major placement for the firm in Walmart’s own Top Rated by …

Ryan’s World will enable fans of the popular YouTube channel to engage with everything Ryan enjoys about toys, including blind bags, collectables, slime, vehicles, stuffed animals, squishies, putty and more.

Walmart and Target have outlined their plans to 'go big' with the toy market this year and FAO Schwartz will reopen in Manhattan this November.

The US market has seen a flurry of mergers and acquisitions among the smaller toymakers.

The Walmart launch also marks the official introduction of the first Twin-Pipe Bicycle Exhaust System to the USA.