ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
It’s like the old Funko strapline says: Everybody’s a fan of something. It’s no secret that adult fandom has become an increasingly important market to the toy industry and pop culture scene in general, but – with limited shelf space among retailers – just how can brands and manufacturers cater …
Read More »Brainstorm partners with Aardman for Shaun the Sheep and Wallace & Gromit lines
The science and learning toy specialist, Brainstorm, is readying to launch a pair of very special, licensed Torch & Projectors for the autumn/winter season this year, thanks to an exclusive partnership with Aardman Animation. The British animation studio’s iconic Shaun the Sheep will be projected onto bedroom walls up and …
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