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Aardman has announced a number of new and extended licensing deals for classic property Wallace & Gromit, spanning multiple territories across a host of core categories. New deals for the brand include Corgi die-cast vehicles, Pinfinity augmented reality pins, and Aurora plush items featuring Gromit, Shaun the Sheep, Morph and …
Read More »OPINION – Hurrah for the madding crowd: How crowdfunding is fueling the flames of fandom
It’s like the old Funko strapline says: Everybody’s a fan of something. It’s no secret that adult fandom has become an increasingly important market to the toy industry and pop culture scene in general, but – with limited shelf space among retailers – just how can brands and manufacturers cater …
Read More »Brainstorm partners with Aardman for Shaun the Sheep and Wallace & Gromit lines
The science and learning toy specialist, Brainstorm, is readying to launch a pair of very special, licensed Torch & Projectors for the autumn/winter season this year, thanks to an exclusive partnership with Aardman Animation. The British animation studio’s iconic Shaun the Sheep will be projected onto bedroom walls up and …
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