Tag Archives: vivid

Sales hot up for Vivid Goliath’s The Floor is Lava with numbers already outpacing last year

Vivid Goliath has witnessed ‘huge growth in sales’ this year for its latest children’s playground activity-turned family gaming title, The Floor is Lava, having seen a spike driven by the game’s latest celebrity Instagram endorsement. Launched for autumn/winter last year, The Floor is Lava was well-received across its retail channels. …

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Greener pastimes: ToyNews’ guide to the latest in sustainable toys

With greater consumer awareness surrounding the topic translating to fresh demand at retail, coupled with a retail landscape more conscious of the social and environmental impact of the products it lines its shelves with than ever before, the market for sustainable toys is an ever-increasing one – both in size …

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Vivid Goliath brings classic games Pig Goes Pop and Gooey Louie home for 2021 portfolio

Classic Goliath games Pig Goes Pop, Gooey Louie, Doggie Doo, and Triominos will be joining the Vivid games portfolio this autumn/winter as the toy maker outlines its plans to ‘diversify more than ever’ with a wide range of titles to suit all ages and price points. Already, Vivid Goliath has …

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Playing by ear: How audio storytelling toys are crafting a new category in the global market

Growing up, we’re told not to play with our ears just in case the wind changes direction. Well, those winds certainly have changed and today, children are using their ears to engage in play more than ever before. Modern sensibilities couldn’t fly in any greater opposition to the beliefs of …

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Dolled up and looking plush: ToyNews’ guide to the latest in the dolls and plush markets

Both staples of the traditional toy sector, the doll and plush markets have seen a year of strong sales and investment among gift-givers, parents, and families looking for long play value and toys that encourage empathy and social development – in a year of social distancing – through nurture and …

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Interview: Vivid’s Emma Weber – ‘Our responsibility is to represent the world our consumers live in’

With the launch of the Headstart range of Love Diana Fashion Dolls and Far Out Toys Collectables, met with the ongoing success of this year’s launch range of Vet Squad animal dolls and play-sets, Vivid is readying itself for a bumper year in the dolls and play-sets sector in 2021. …

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Ever a doll moment: Dolls’ pram searches are up 23 per cent and the sector is going from strength to strength

It seems that almost every sector in the traditional toy space can cite a moment of increased sales and consumer interest over the course of a 2020 plagued with stay at home children and socially distanced families. Compounded by the latest figures from the NPD Group, the toy industry really …

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Vivid celebrates Escape Room: The Game 2 launch with TikTok creators campaign

Vivid is celebrating the launch of Escape Room: The Game 2 and its new expansion packs through a collaboration with a suite of TikTok creators in a media campaign that makes light of the different personality encountered when trying to solve and Escape Room puzzle. The campaign was developed in …

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Harry Potter Hogwarts Castle puzzle takes Bloggers Choice as BlogOn Toy Awards reveals 2020 winners

University Games’ Harry Potter Hogwarts Castle 3D Puzzle has taken home the Blogger Choice Award for 2020, a choice reflective of the boom the puzzles market that has seen since the UK was subjected to lockdown restriction this year. The award was given at this year’s BlogOn Toy Awards, which …

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Vivid partners with pocket.watch to bring YouTube sensation Love, Diana toys and accessories to the UK

Vivid has partnered with the licensing and merchandising specialist, pocket.watch for the launch of a new toy line inspired by the latest YouTube sensation, Kids Diana Show. According to Tubefilter, the channel totals 5bn views a month across the globe. To support the global launch of the Kids Diana Show …

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