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Vivid steps into the wild with new AniMagic Interactive launch Charlie and Chip

Vivid is taking a step into the wild with the launch of its newest AniMagic Interactive duo, Charlie and Chip, a mother and baby gorilla pair that can interact with each other and kids. Charlie and Chip will swing into retail from September, retailing at £69.99 and boasting interactive features …

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Cat catapulting game Fantasticats taps into clear gap in the market for low-tech innovation, says Vivid

The combined might of Goliath and Vivid believes it has tapped into a gap in the market for innovative, low-tech play with the launch of its new Fantasticats brand. According to the firm, the cat-catapulting toy was a major hit with visitors across this year’s European toy fairs, drawing in …

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Science4You picks up ToyAwards 2020 nomination for sustainable line Green Science

Science4You has been nominated for this year’s Toy Awards for Green Science, the first environmentally friendly, plastic free, ecological and biodegradable scientific toy. The Flagship product leverages on an ecologically conscious approach and – according to its UK distribution partner, Vivid and Goliath Games –  is set to be one …

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Vivid launches new action collectable Power Pux

Vivid is powering into 2020 with its new action collectable Power Pux, a range of over 50 discs to collect with which kids can train themselves to become Power Pux masters. The range starts at £2.99 with a blind bag of Pux and launcher and offers a higher price point …

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Vivid’s Nestlings hit shelves with VIP Influencer launch at Smyths

Vivid’s new launch, Nestlings hit shelves last weekend, doing so in style with an exclusive VIP influencer event a Smyths’ ket Staples Corner store. The event saw a mix of kidfluencers, parent bloggers and consumers come together to celebrate the launch with special guests, hit YouTubers Ruby Rube and her …

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Vivid details launch campaign for innovative Nestlings ‘birth-day’ next month

After what Vivid has called a ‘long gestation period’ in its wait to launch its innovative new Nestlings line, the toy maker has finally detailed its plans for the big event next month. To mark the toy line’s ‘birth-day,’ this September, Vivid will release curated YouTube content developed in partnership …

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Epoch strengthens its Aquabeads unit with industry brand specialist Kim Nicholls

Epoch Making Toys has strengthened its arts and crafts brand, Aquabeads with the appointment of Kim Nicholls as its new brand manager. Nicholls joins the firm from her previous role at Vivid Toy Group, bringing with her a wealth of experience in the toy industry that she will utilise in …

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Crayola teams with Merlin Entertainments for Sea Life tickets giveaway

Crayola has teamed up with Merlin Entertainments for a competition giving kids the chance to win free tickets to Sea Life attractions across the UK and Ireland this summer. Worth up to £22 per ticket, the new on-pack promotion, featuring Crayola Crayons, Pencils, Twistables, SuperTips and PipSqueaks is available now. …

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Sambro names Tony Hicks its new CEO

Sambro has appointed Tony Hicks to the role of chief executive officer. He will take up his role on 1 May, based at Sambro’s UK headquarters in Bury. Hicks has 25 years of experience delivering growth strategies for major business units across Europe, Asia and North America for market leading …

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Vivid to make UK Games Expo debut with Goliath Games

Vivid is making its UK Games Expo debut this year in a move that underlines the firm’s new strategy and commitment to family engagement and board gaming. The UK outfit will be enjoying stand out presence under its parent company, Goliath Games at the NEC event this May. UK Games …

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