Tag Archives: video games

As video game IP rises in the toy space, BLE details first gaming activation partners

Brand Licensing Europe has released details of the first partnerships and the official title of its Gaming Activation at this year’s show. Having tapped the expertise of the creative agency PowerStation Studios, the gaming and esports activation – titled The Arcade – will feature a host of the biggest names …

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Moose Toys expands Fortnite Battle Royale collections with the Battle Bus

Building on the pop culture phenomenon of the hit video game franchise, Fortnite, Moose Toys is expanding its own licensed toy collection, with the arrival of the Fortnite Battle Bus. The Battle Bus is regarded as the most important vehicle in the game and the centre piece of Moose Toys’ …

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