ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
Having sold nearly 54m copies across all platforms in the world of video games, Minecraft is now making pixelated waves in our industry. Billy Langsworthy looks at how the brand is building itself into a toy titan.
Read More »Minecraft “almost as successful” as One Direction for GB Eye
Firm sees no sign of popularity of the brand slowing down.
Read More »Minecraft inspired Pixel Pops to hit the UK this year
New arts and craft range allows kids to create their own pixelated pets.
Read More »Optimus Prime to transform into a PlayStation to mark 20 years of the console
Japanese toy firm, Takara Tomy and Sony celebrate 20 years of the PlayStation with new Transformer toy in 2015
Read More »LEGO and Mojang to launch full Minecraft range
The toymaker has extended its partnership with the videogame franchise to roll out a full product launch.
Read More »Rovio unveils toys for new Angry Birds Transformers game
Autobird and Deceptihog toys can transform with simple articulation with more reveals to follow.
Read More »Giromax launches Angry Birds Go! sticker collection
With 208 stickers to collect, Angry Birds Go! stickers are available from retailers now.
Read More »Nintendo unveils Skylanders-esque Mario NFP figures
Similar to the Skylanders and Disney Infinity lines, Ninetondo’s collection will use infra-red to communicate with the handheld and the Wii U’s in-built NFC tech.
Read More »Jakks Pacific sees sales increase to $82.5m in first quarter
The US toy firm has revealed a 5.7 per cent growth in net sales, culminating in $82.5 million in sales.
Read More »Activision reveals Skylanders: Trap Team
Featuring a new portal, Skylanders: Trap Team allows fans and players to use a new Trap toy to ensnare and then play as defeated Skylanders’ enemies.
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