Tag Archives: video games

FunCraft and Sanrio partner for new mobile game Hello Kitty – Merge Town

Interactive entertainment company and mobile games publisher FunCraft, together with Sanrio, has announced the global launch of Hello Kitty – Merge Town, a puzzle and merge decoration game that brings a renowned cast of characters and town to life for the ultimate Hello Kitty and Friends gaming experience. Based on the …

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Outright Games to launch ‘DC League of Super-Pets’ video game in 2022

Outright Games has revealed the first-ever look at the forthcoming ‘DC League of Super-Pets’ video game as part of DC Kids FanDome, the 24-hour, immersive, global virtual event that took place this weekend. The game, which is inspired by the Warner Bros film due in theatres in summer 2022, is …

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LEGO levels up its Super Mario partnership with LEGO Super Mario 64 ? Block

LEGO has taken its partnership with Nintendo’s Super Mario to a new level, this time through the launch of the LEGO Super Mario 64 ? Block, an icon from the video game series that celebrates its 25th anniversary this year, for a real trip down memory lane. The new launch …

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Toikido strikes global master partnership with Boneloaf’s gaming IP Gang Beasts

Toikido has struck a new major, global master partnership in the gaming space, this time partnering with the British indie games publisher Boneloaf to launch a range of toys, apparel, stationery, and more for the popular, multi-player beat ’em up party game, Gang Beasts. The new pairing marks the second …

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Hamleys makes major play for video gaming market with new department launch

The iconic London toy store and toy retail brand, Hamleys is making a major new play for the video gaming market with the opening of a new state-of-the-art console, PC and gaming accessories department in its Regent Street location. The new 1,326 square foot gaming space is situated within the …

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Panini launches its official Minecraft Treasure Sticker Album and collection

Panini has launched its new official Minecraft Treasure Sticker Album and collection, a series of 256 stickers for fans of the video game franchise, with special versions that allow collectors access to Minecraft videos via the Panini Collectors app. Minecraft is an open-ended, block building sandbox game in which fans …

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Mojo Nation and The Toy Association to celebrate the cultural impact of toys with Brands Untapped at Toy Fair New York 2022

The Toy Association and Mojo Nation have detailed a new partnership to showcase the creative collaborations between toy companies and high profile partners spanning the worlds of apparel, food & drink, hospitality, video gaming, film and TV, and publishing, at Toy Fair New York 2022. The showcase will be housed …

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Exploding Kittens bursts onto Nintendo Switch and marks launch of new tabletop title A Little Wordy

It’s been a busy week at the Exploding Kittens offices as the team behind the strategic tabletop card game makes a play for Nintendo Switch as well as marks the launch of its new tabletop word game, A Little Wordy. Recognised as a highly strategic, kitty-powered version of Russian roulette, …

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Where’s the fun in fungible? | Could the toy industry be key to unlocking the potential of the NFTs market?

For those who remember typing BRB into their MSN chat box, or anyone still wrestling with the WFH concept, there’s a new acronym in town, and it’s potential to shape the future of entertainment and the collectables space is boundless. It’s probably time we all got to know NFTs a …

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New high score | Roblox is outpacing broadcast TV for audience reach – Kids Insights latest

Video gaming is setting a new high score for audience reach in the battle for eyeballs among streaming platforms, YouTube, and traditional broadcast TV, suggests the latest data from Kids Insights Media Mix Compass, and now is the time for toy brands to start paying closer attention. Here, Nick Richardson, …

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