Tag Archives: video games

Hamleys makes major play for video gaming market with new department launch

The iconic London toy store and toy retail brand, Hamleys is making a major new play for the video gaming market with the opening of a new state-of-the-art console, PC and gaming accessories department in its Regent Street location. The new 1,326 square foot gaming space is situated within the …

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Panini launches its official Minecraft Treasure Sticker Album and collection

Panini has launched its new official Minecraft Treasure Sticker Album and collection, a series of 256 stickers for fans of the video game franchise, with special versions that allow collectors access to Minecraft videos via the Panini Collectors app. Minecraft is an open-ended, block building sandbox game in which fans …

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Mojo Nation and The Toy Association to celebrate the cultural impact of toys with Brands Untapped at Toy Fair New York 2022

The Toy Association and Mojo Nation have detailed a new partnership to showcase the creative collaborations between toy companies and high profile partners spanning the worlds of apparel, food & drink, hospitality, video gaming, film and TV, and publishing, at Toy Fair New York 2022. The showcase will be housed …

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Exploding Kittens bursts onto Nintendo Switch and marks launch of new tabletop title A Little Wordy

It’s been a busy week at the Exploding Kittens offices as the team behind the strategic tabletop card game makes a play for Nintendo Switch as well as marks the launch of its new tabletop word game, A Little Wordy. Recognised as a highly strategic, kitty-powered version of Russian roulette, …

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Where’s the fun in fungible? | Could the toy industry be key to unlocking the potential of the NFTs market?

For those who remember typing BRB into their MSN chat box, or anyone still wrestling with the WFH concept, there’s a new acronym in town, and it’s potential to shape the future of entertainment and the collectables space is boundless. It’s probably time we all got to know NFTs a …

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New high score | Roblox is outpacing broadcast TV for audience reach – Kids Insights latest

Video gaming is setting a new high score for audience reach in the battle for eyeballs among streaming platforms, YouTube, and traditional broadcast TV, suggests the latest data from Kids Insights Media Mix Compass, and now is the time for toy brands to start paying closer attention. Here, Nick Richardson, …

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Mattel teams with game developer Milestone to launch Hot Wheels Unleashed across PlayStation, Xbox, Nintendo, and PC

Mattel has partnered with the global racing game developer, Milestone, to launch Hot Wheels Unleashed, an arcade-style racing game scheduled to launch across PlayStation, Xbox, Nintendo Switch, and PC. The new title will see players drift, boost, jump, and crash on Hot Wheels’ recognisable orange tracks in various single player …

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Disguise Inc lands Nintendo partnership for Kirby costumes amid ‘video game licensing explosion’

Disguise Inc, the costume division of the toy manufacturer, JAKKS Pacific, has secured a new partnership with Warpstar – the IP management affiliate of Nintendo – to design, market, and distribute costumes and costume accessories for the Kirby franchise. The new deal will cover the worldwide distribution rights for the …

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New Sonic the Hedgehog series to charge onto Netflix in 2022

A new animated series of Sonic the Hedgehog called Sonic Prime will be tearing onto Netflix with a worldwide premiere scheduled for 2022. The 24-episode animated adventure is the product of a triple-threat deal between Netflix, SEGA of America, and WildBrain. Aimed at kids, families, and long-time fans of the …

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Tech firm BitOGenius turns kids’ art into playable video games with Pixicade

The tech company, BitOGenius is looking to revolutionise the STEAM toys category with the launch of Pixicade, a new system that turns children’s artwork into original, playable video games. Created by a team of game design experts and educators at the US-based business, Pixicade turns artwork into playable video games …

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