Tag Archives: video games

New high score | Roblox is outpacing broadcast TV for audience reach – Kids Insights latest

Video gaming is setting a new high score for audience reach in the battle for eyeballs among streaming platforms, YouTube, and traditional broadcast TV, suggests the latest data from Kids Insights Media Mix Compass, and now is the time for toy brands to start paying closer attention. Here, Nick Richardson, …

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Mattel teams with game developer Milestone to launch Hot Wheels Unleashed across PlayStation, Xbox, Nintendo, and PC

Mattel has partnered with the global racing game developer, Milestone, to launch Hot Wheels Unleashed, an arcade-style racing game scheduled to launch across PlayStation, Xbox, Nintendo Switch, and PC. The new title will see players drift, boost, jump, and crash on Hot Wheels’ recognisable orange tracks in various single player …

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Disguise Inc lands Nintendo partnership for Kirby costumes amid ‘video game licensing explosion’

Disguise Inc, the costume division of the toy manufacturer, JAKKS Pacific, has secured a new partnership with Warpstar – the IP management affiliate of Nintendo – to design, market, and distribute costumes and costume accessories for the Kirby franchise. The new deal will cover the worldwide distribution rights for the …

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New Sonic the Hedgehog series to charge onto Netflix in 2022

A new animated series of Sonic the Hedgehog called Sonic Prime will be tearing onto Netflix with a worldwide premiere scheduled for 2022. The 24-episode animated adventure is the product of a triple-threat deal between Netflix, SEGA of America, and WildBrain. Aimed at kids, families, and long-time fans of the …

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Tech firm BitOGenius turns kids’ art into playable video games with Pixicade

The tech company, BitOGenius is looking to revolutionise the STEAM toys category with the launch of Pixicade, a new system that turns children’s artwork into original, playable video games. Created by a team of game design experts and educators at the US-based business, Pixicade turns artwork into playable video games …

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JAKKS Pacific extends its global toy partnership with Nintendo for more Super Mario lines

JAKKS Pacific has extended its global toy partnership with Nintendo of America in a deal that will see the toy maker continue to design, manufacture, market, and sell various Nintendo and Super Mario branded toys worldwide. Over the course of the last year alone, JAKKS has launched a vast portfolio …

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Jakks Pacific’s Halloween costume division Disguise renews Halo and Minecraft deals with Microsoft

Disguise Inc. – the Halloween costume division of the toy and consumer products manufacturer, JAKKS Pacific – has renewed its licensing partnership with Microsoft and its hit gaming brands Halo and Minecraft. The renewal will give Disguise the worldwide rights to design, market, manufacture and distribute Halo costumes and accessories …

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Spin Master named global master toy partner for Riot Games’ League of Legends

Spin Master has signed a multi-year agreement to become the global master toy partner for Riot Games’ League of Legends, the most-played PC game globally at the moment. The international toymaker will develop products including action figures, play-sets, and role play items. The range is scheduled to land on shelves …

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IDW Games delays launch of Metal Gear Solid tabletop title stating it ‘won’t compromise quality’

The revered games publisher, IDW Games has been forced to delay the release of the much anticipated Metal Gear Solid tabletop title for a second time, telling fans that it wouldn’t compromise its standards for quality to hit the 2020 release date. The news marks the second time the game …

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Panini and Epic Games launch new Fortnite Trading Cards collection

The collectable stickers and trading card specialist, Panini, has detailed the launch of its new line of official Fortnite trading cards, scheduled to land at retail this week. The new range has been developed in partnership with Epic Games, owners of the Fortnite franchise. The video game drops players on …

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