Tag Archives: video game

Schleich jumps into video gaming with open world title Horse Club Adventures

The Munich games developer, Wild River Games has partnered with the international toy company Schleich to launch the first video game title for its popular Horse Club franchise. The new title, Horse Club Adventures, will be an open-world game for children aged six to 12, allowing them to explore and …

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Pokémon celebrates 25 years with toy partner collabs, card game extensions, and a music programme led by Katy Perry

The Pokémon Company International is celebrating its milestone 25th anniversary with a wide-ranging raft of new partnerships, product roll-outs, and activations that includes special anniversary merchandise from licensees such as Jazwares, Mattel, Funko, and The Wand Company. New product from its portfolio of global partners will coincide with landmark partnerships …

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PhatMojo plays for pop culture with indie video game-inspired toy line Baldi’s Basics

Vying for the title of most peculiar toy line of the year, and tapping firmly into the nostalgia-driven pop culture toy space of today is PhatMojo, who has just launched a range of action figures, plush, and collectables inspired by the hit indie video game, Baldi’s Basics. Inspired itself by …

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Wicked Cool Toys named global toy partner for upcoming video game launch Halo Infinite

Wicked Cool Toys has been named the global toy partner for the next chapter of the popular Halo video gaming franchise, as its developers 343 Industries prepares to launch Halo Infinite. The new game will debut Christmas 2020, and is already being tipped for success both in the digital and …

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