Tag Archives: ViacomCBS

ViacomCBS changes name to Paramount Global and unveils new franchise expansions

ViacomCBS has announced that the global media company will become Paramount Global, effective from today (February 16), bringing together its portfolio of entertainment properties under a new parent company name. “Paramount is an idea: a promise to be the best,” said Shari Redstone, Non-Executive Chair of the company’s Board of …

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Bandai UK secures distribution for Star Trek toys across Europe and Mexico

Bandai UK has announced the distribution of a Star Trek licensed toy and collectables range. The initial phase of the three-way collaboration between Bandai UK, ViacomCBS Consumer Products and Playmates, will see an extensive range introduced in the UK, ROI, France, Benelux, Germany, Austria, Switzerland, Iberia, Italy, and Mexico for …

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ViacomCBS Consumer Products to share Diversity & Inclusion insights plus new toy research during BLE Day 2 keynote

ViacomCBS will share insights from its corporate Diversity & Inclusion efforts with a specific focus on its recently conducted toy research study during Brand Licensing Europe’s second day keynote. Mark Kingston, Senior Vice President, International, ViacomCBS Consumer Products will lead the keynote and review the impact on culture, community and …

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WowWee and Nickelodeon Digital Studios team to launch animated brand based on My Squishy Little Dumplings

WowWee, the international toy maker and team behind Fingerlings and the Got2Glow Fairy Finder has struck up a new partnership with Nickelodeon Digital Studios to turn its My Squishy Little Dumplings characters into an animated brand. The project will see the characters from the My Squishy Little Dumplings line come …

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PAW Patrol: The Movie first trailer drops as ViacomCBS cites ‘major milestone for iconic property’

The first trailer for the hotly anticipated PAW Patrol: The Movie has landed, offering a first glimpse at ‘the biggest adventure yet’ for the cast of pups as the film readies to open in cinemas on August 20th this year. Featuring an original song from Maroon 5’s front man, Adam …

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Garfield and Odie mosey into the plush aisles through Dan Dee and ViacomCBS partnership

Garfield is moseying into the plush aisles of retailers across the globe, thanks to a new partnership between Dan Dee International and ViacomCBS Consumer Products. The new global licensing agreement will see a selection of Garfield and Odie plush products land at retailers worldwide with a range spanning everyday, seasonal, …

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Nickelodeon launches Avatar Studios to for new Avatar: The Last Airbender and The Legend of Korra content

Nickelodeon has detailed the launch of Avatar Studios, a newly formed division designed to create new animated series and movies based on the Avatar: The Last Airbender and The Legend of Korra. New, original content will bow on platforms including Paramount+, ViacomCBS’s own subscription video-on-demand service, as well as on …

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Melissa & Doug | “We’re hitting a sweet spot with consumers right now”

Last year, and in the weeks that followed its ‘biggest push into the licensing space to date’ through a partnership with ViacomCBS’ PAW Patrol and Blues Clues brands, the global toy maker Melissa & Doug expressed its plans to evaluate licensing “as an area to grow its reach.” The move …

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Blue’s Clues & You details new UK partners following ‘overwhelming demand for toys and products’

With a master toy line already in the works from the global toy company, Just Play, Nick Jr’s hit pre-school series Blue’s Clues & You has now confirmed a raft of UK partners that include Kids Designs, Imagine8, and Kimm & Miller. The news of the latest signings was announced …

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ViacomCBS to sponsor Festival of Licensing’s Community & Wellness track with yoga and and MTV workout

If you thought that the all-virtual nature of this year’s Festival of Licensing meant simply sitting in front of a computer screen, you’d better think again, because ViacomCBS  – sponsors of the event’s Community and Wellbeing programme – is challenging you to don the yoga pants, dig-out the neon headbands, …

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