Tag Archives: Utku Tansel

Opinion | Channel hopping: Netflix becomes latest global brand to adopt direct to consumer retailing

With Netflix becoming the latest global brand to adopt a direct to consumer model for its portfolio of licensed merchandise, consumer products, and original series brand extensions, industry insights and intelligence expert and seasoned market analyst, Utku Tansel¬†takes a look at the ever-strengthening trend of tapping into the consumer directly …

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Opinion | Foundation of success: What can retailers learn from the LEGO approach?

As global pandemics go, the onset of Coronavirus, while forcing many to navigate a treacherously rocky road to begin with, hasn’t fared too badly for the toy industry; a global business that has provided support and entertainment to families and children worldwide. Among some of the last year’s biggest successes …

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Opinion | West End Farewells? – Regent Street’s Hamleys has met a modern cross-roads

While the past year has seen the toy industry achieve great results through channels nimble enough to adapt to the demands of the pandemic, for many a big name retailer, the road has been a rocky one. Among them, the iconic toy shop, Hamleys has suffered its fair share of …

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Empowerment, sustainability, wellbeing, and licensing: Kids Insights launches first Global Toys and Games Report 2020

Kids Insights has issued findings from its first Global Toys and Games Report 2020, the first in a series of studies focusing on the macroeconomics shaping toys, industry trends, and developments in advertising and marketing today. Among the key findings of the report – the first in a series of …

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Kids Insights launches its Global Insights Reports with the appointment of Utku Tansel

Kids Insights, part of the Insights People, has launched its new Global Insight Reports – an initiative which will cover eight sectors including devices, video games, cosmetics, fashion and will be launching with its first toys and games report this March. The reports will be based on Kids Insights surveying …

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