ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
Feast your eyes on this, the US snack brand, Lunchables is now a toy. At least, that’s what its new immersive and creative marketing takeover at the iconic US toy shop, FAO Schwarz will have you believe. Having claimed the title of ‘America’s most buildable snack’ for more than 30 …
Read More »Stateside | US toy sales surge 27 per cent while Pokemon leads top ten growth properties
Major properties including Pokemon, Barbie, Star Wars, and LEGO have contributed to a booming first quarter toy sales in the US that witnessed an increase of 27 per cent between January and April 2021, according to The NPD Group. Ten of the 11 super categories tracked by the NPD posted …
Read More »Stateside | Spin Master’s Tech Deck highlights commitment to growing the sport with USA Skateboarding sponsorship
Spin Master has underscored its ‘commitment to growing and celebrating the skateboarding culture’ on an international scale through its latest Tech Deck partnership, taking up official sponsorship of USA Skateboarding, the country’s national governing body for the sport. The Tech Deck brand is recognised as a global leader in the …
Read More »Cra-Z-Art owner LaRose Industries acquires Mattel’s Arts, Crafts and Stationery business
LaRose Industries, the owners of the Cra-Z-Art brand a globally revered name in the classic toy, arts and crafts, and puzzles space has acquired the Arts, Crafts, Stationery (AST) business from Mattel. The deal includes the popular RoseArt and Rose Moon brands as well as the rights to produce and …
Read More »TakaraTOMY’s American appetite: Why Japan’s leading toy car brand TOMICA is ready for the US
When my video conferencing screen finally flickers into life, a long board room stretches out before me, each seat at the table boxed off by perspex Covid-protection units, each unit occupied by one of Takara TOMY’s C-level executives. Those that aren’t wearing facemasks smile back at me. It’s 8am my …
Read More »Toys taken off tariff table until December as US revises its taxation approach
In yet another development for the dramatic trade war between China and the US, a delay has been placed on a second tier of tariffs caught up within Trump’s fourth tranche of taxation on Chinese goods, exempting toys until at least December 15 this year. The Office of the United …
Read More »“25 per cent tariffs on toys will devastate our industry,” comes cry as trade war rages on
The Office of the United States Trade Representative has revealed that it has been ordered to “begin the process of raising tariffs on essentially all remaining imports from China, valued at approximately $300 billion.” The details emerges just days after US president Donald Trump more than doubled tariffs on $200 …
Read More »Trump raises tariffs on Chinese imports to 25 per cent as trade war escalates
The US has doubled tariffs tariffs on $200bn worth of Chinese products, escalating the ongoing trade war to a whole new level. Tariffs on affected Chinese goods have risen to 25 per cent from 10 per cent, while Beijing has vowed to retaliate, China has said it “deeply regrets” the …
Read More »Trump threatens 25 per cent tariffs on all China exports as trade war raises its head again
Talks purporting to the raise of further tariffs on Chinese imports have emerged from the White House once again, sending financial markets across the globe into a decline. The surprise tweets from Donald Trump suggesting the move saw stocks in Europe and the US fall, following a sharp retreat in …
Read More »Funskool’s exports to surge 50 per cent as Indian toymakers profit from US-China trade war
The Indian toy manufacturer, Funskool is eyeing significant growth for its export business this year, thanks to the launch of its newest facility in Ranipet, India. The firm, that manufactures its own toy brands from its headquarters in Chennai and distributes brands such as Hasbro, Disney and Takara Tomy across …
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