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Waxwork Records brings Universal Monsters portfolio to the toys and collectables market

The US underground and pop culture company Waxwork Records has made its first foray into the toys and collectables market with the launch of Spinatures that kicks off with a partnership with Universal and the studio’s classic horror portfolio. Aimed at the adult collector market, the new Spinatures launch is …

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AR Discs brings Universal DreamWorks characters into the collectable augmented reality market

Augmented Reality has found its way into the hobbies and collectables market, thanks to an innovative new partnership between Universal DreamWorks and the tech toy developer, AR Discs. Characters from the hit film franchises such as Shrek, Trolls, How to Train Your Dragon, Kung Fu Panda, and more are among …

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Minions: The Rise of Gru movie release date put on hold as France enters lockdown

Illumination and Universal’s Minions: The Rise of Gru has been moved from its global release slot of late June and early July owing to the deepening COVID-19 pandemic and subsequent lockdown in many countries across the globe. The move was spurred by the current lockdown in France that incorporates Illumination’s …

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Universal Brand Development launches new Jurassic World retail campaign with Smyths Toy Superstores

Universal Brand Development has launched a new Jurassic World retail marketing initiative with Smyths Toy Superstores, a campaign that kicked off with a special screening of Jurassic World: Fallen Kingdom at The Vaults on London. The event featured hours of immersive activities and the opportunity to play with new products …

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DreamWorks’ Trolls World Tour theatrical release date moved to April 10th

The theatrical release of DreamWorks Animations’ Trolls World Tour has been brought forward from its original slot of April 17th to April 10th this year. The follow up feature to 2016’s blockbusting success has been shuffled along the movie slate this year, as it occupies the slot previously belonging to …

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Hasbro reveals first wave of DreamWorks’ Trolls World Tour toys

Hasbro has revealed the first wave of its movie tie-in toy line for the DreamWorks Animation and Universal animated adventure, Trolls World Tour. The global toymaker joins the movie’s growing portfolio of licensing partners as it prepares for its cinematic release this April. In the toy sector, Hasbro is joined …

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LEGO and Universal Brand Development unveil new Trolls World Tour sets

Universal Brand Development and The LEGO Group has unveiled a new line of construction sets inspired by the characters, scenes and musical genres from DreamWorks Animation’s upcoming Trolls World Tour. DreamWorks Animation’sTrolls premiered in theatres in 2016 and has since grown into a large scale, global entertainment brand. The highly …

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DreamWorks Animation drops new trailer for Trolls World Tour

Universal has dropped the latest trailer for the upcoming feature film, DreamWorks Animation’s Trolls World Tour, the awaited sequel to 2016’s original Trolls film. Anna Kendrick and Justin Timberlake reprise their roles as Poppy and Branch as they discover that they are one of six different Troll tribes scattered over …

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Playmobil, Funko and Ravensburger celebrate Back to Future’s 35th anniversary

Playmobil, Funko, and Ravensburger are among a slate of toy and gifting partners to have signed with Universal to celebrate the 35th anniversary of its timeless classic, Back to the Future. As part of the celebrations surrounding the beloved film franchise, Playmobil has created a new collection featuring fan favourite …

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Spin Master: “How to Train Your Dragon has been a phenomenally successful franchise for us”

The Canadian toymaker, Spin Master is continuing to champion the Dreamworks How to Train Your Dragon brand, highlighting it as a ‘phenomenally successful franchise,” amid its latest toy launch. A gathering of ten family influencers met at London’s Rainforest Café last weekend to celebrate the launch of the Dreamworks’ How …

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