ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
Ahead of the hotly-anticipated theatrical launch of DreamWorks Animation’s follow-up Trolls movie, Universal Brand Development has lifted the lid on an expansive, global toy and lifestyle programme for Trolls World Tour. Hasbro will be heading up the proceedings once again with its master toy line, as Universal promises to deliver …
Read More »Spin Master named master toy partner for DreamWorks Animation’s pre-school series Gabby’s Dollhouse
Spin Master has been named the global master toy licensee for DreamWorks Animation’s new pre-school series Gabby’s Dollhouse. With an anticipated launch of 2021, Spin Master will bring the characters from the show to life through a new toy line that will include play-sets, figures, plush, games and puzzles. Gabby’s …
Read More »Signature Publishing to launch Spirit Riding Free kids’ magazine
The children’s magazine publisher, Signature Publishing has teamed with Universal Brand Development to launch a new Spirit Riding Free title, based on the popular toy line and hit TV series. The series, DreamWorks’ Spirit Riding Free centres on a group of friends and their horses, who together embark on a …
Read More »Funko partners with Universal Games for its own mobile app game
Funko has partnered with Universal Games and Digital Platforms to launch a new mobile game featuring Funko Pop characters from across popular Universal franchises. Characters from the likes of Back to the Future, Jurassic World, Fantastic Plastik, Shrek, How to Train Your Dragon, and Universal Monsters can all be found …
Read More »LEGO to launch Despicable Me building sets in 2020
Universal Brand Development, Illumination and the LEGO Group have detailed the further expansion of a licensing partnership to launch a collection of Despicable Me LEGO building sets in 20202. The partnership with the record setting Despicable Me franchise has been drawn ahead of the relase of the upcoming feature film, Minions: The Rise …
Read More »Universal and LEGO detail new DreamWorks Trolls construction sets
Universal Brand Development and the LEGO Group have forged a new agreement to launch a range of construction sets based on the DreamWorks Animation film franchise, Trolls. The new range is inspired by characters and scenes from the forthcoming feature film Trolls World Tour. “We are excited to build upon …
Read More »Mattel secures toy partnership for Universal’s Despicable Me franchise
The global toymaker has secured the license ahead of the release of the Minions movie sequel, Minions 2 in 2020
Read More »Universal details “ambitious plans for plush aisles” with Posh Paws and Rainbow Designs
Despicable Me, Sing, Trolls, Kung Fu Panda and more will be key properties in plush for to market leading firms this year and beyond.
Read More »Just Play, Flair and Playmobil ready new DreamWorks Spirit Riding Free toy lines
Just Play and Playmobil will lead the series’ licensing programme that will feature collectables, dolls and horses, play-sets, plush and deluxe sets.
Read More »Smyths Toys leads Jurassic World: Fallen Kingdom product launch with Universal cinematic experience
Official merchandise is finding a way across all key categories in what Hannah Mungo, country director for UK and Ireland, has called the ‘company’s most ambitious licensing push yet.’
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