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Tag Archives: Universal Brand Development

Universal Brand Development taps Warner Bros’ former VP of licensing, Paul Bufton

Warner Bros Consumer Products former VP of licensing and business development EMEA, Paul Bufton has joined the Universal Brand Development unit, taking on the role of vice president of consumer products for Europe, Middle East and Africa. Bufton joined Universal this past month and now reports directly to Vince Klaseus, …

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Hasbro and LEGO lead toy programme for DreamWorks’ Trolls World Tour

Ahead of the hotly-anticipated theatrical launch of DreamWorks Animation’s follow-up Trolls movie, Universal Brand Development has lifted the lid on an expansive, global toy and lifestyle programme for Trolls World Tour. Hasbro will be heading up the proceedings once again with its master toy line, as Universal promises to deliver …

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Spin Master named master toy partner for DreamWorks Animation’s pre-school series Gabby’s Dollhouse

Spin Master has been named the global master toy licensee for DreamWorks Animation’s new pre-school series Gabby’s Dollhouse. With an anticipated launch of 2021, Spin Master will bring the characters from the show to life through a new toy line that will include play-sets, figures, plush, games and puzzles. Gabby’s …

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Signature Publishing to launch Spirit Riding Free kids’ magazine

The children’s magazine publisher, Signature Publishing has teamed with Universal Brand Development to launch a new Spirit Riding Free title, based on the popular toy line and hit TV series. The series, DreamWorks’ Spirit Riding Free centres on a group of friends and their horses, who together embark on a …

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Funko partners with Universal Games for its own mobile app game

Funko has partnered with Universal Games and Digital Platforms to launch a new mobile game featuring Funko Pop characters from across popular Universal franchises. Characters from the likes of Back to the Future, Jurassic World, Fantastic Plastik, Shrek, How to Train Your Dragon, and Universal Monsters can all be found …

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LEGO to launch Despicable Me building sets in 2020

Universal Brand Development, Illumination and the LEGO Group have detailed the further expansion of a licensing partnership to launch a collection of Despicable Me LEGO building sets in 20202. The partnership with the record setting Despicable Me franchise has been drawn ahead of the relase of the upcoming feature film, Minions: The Rise …

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Universal and LEGO detail new DreamWorks Trolls construction sets

Universal Brand Development and the LEGO Group have forged a new agreement to launch a range of construction sets based on the DreamWorks Animation film franchise, Trolls. The new range is inspired by characters and scenes from the forthcoming feature film Trolls World Tour. “We are excited to build upon …

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