Tag Archives: Universal Brand Development

Mattel, Playmobil and Just Play strengthen Spirit toy lines as new film rolls out across EMEA

Universal Brand Development has launched a cross-category consumer products programme centered on the latest chapter in the DreamWorks Animation Spirit franchise, as the new animated feature film, Spirit Untamed rolls out across EMEA this summer. Having premiered in Central London last weekend at an event attended by celebrities and their …

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Hasbro and Universal partner to launch Transformers x Jurassic Park mash-up… proving that life does find a way

Even if you could never have imagined it, life… (you’ve guessed it), finds a way. Hasbro has finally partnered up with Universal Brand Development and Amblin Entertainment to create the DNA mash-up we’ve all been waiting for; bringing Jurassic Park and the Transformers franchise together for the first time. Under …

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Universal Monsters rise up in new NECA action figure partnership

National Entertainment Collectibles Association – NECA – has detailed plans for a full line of Universal Monsters action figures developed in close partnership with Universal Brand Development to capture the look of the horror world’s most iconic figures. Frankenstein’s Monster will rise up this July, depicting the classic monster from …

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TOMY teams with Universal Brand Development to launch Jurassic World Toomies

TOMY has embarked on a new licensing collaboration with Universal Brand Development to launch a new line of pre-school toys for its popular Toomies brand, based on the blockbuster Jurassic World franchise. Jurassic World id a $5 billion global franchise, and with Jurassic World: Dominion scheduled for release in June …

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Posh Paws lines up Sing 2, Minions 2, Jurassic World and Classic Monsters plush with Universal

Posh Paws International has extended its long-standing partnership with Universal Brand Development to continue producing its licensed plush products as the studio rolls out new film and TV content across its blockbuster animated franchises. Leading the charge will be the launch of a range of soft toys based on the …

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Moon & Me team Sutikki announces Hannah Mungo as CEO and welcomes Simon Philips to the board

Sutikki, the children’s entertainment company and production team behind the popular UK show, Moon & Me, has officially announced the appointment of Hannah Mungo as its CEO and Simon Philips as its newest board member. Both specialists in the licensing and children’s entertainment industries, the pair join Sutikki with a …

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TOMY bolsters its licensing portfolio with Sing 2 and Plants vs Zombies toy lines

Last month witnessed the international toy maker, TOMY bolster its licensing portfolio with new toy, plush, and play-sets plans for both Illumination’s upcoming animated motion picture, Sing 2, and the popular Electronic Arts mobile game, Plants vs Zombies. Scheduled for launch on December 22, 2021, TOMY’s Sing 2 toy line …

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Universal Brand Development and LEGO unveil first Fast and Furious LEGO set

The LEGO Group and Universal Brand Development have unveiled the first LEGO set to be inspired by the global blockbuster franchise, Fast & Furious with the LEGO Technic Dom’s Dodge Charger. The new build is a 1,077-piece replica of the film franchise’s fearless street racer Dominic Toretto’s 1970 Dodge Charger …

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Universal Brand Development launches new Jurassic World retail campaign with Smyths Toy Superstores

Universal Brand Development has launched a new Jurassic World retail marketing initiative with Smyths Toy Superstores, a campaign that kicked off with a special screening of Jurassic World: Fallen Kingdom at The Vaults on London. The event featured hours of immersive activities and the opportunity to play with new products …

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Universal Brand Development taps Warner Bros’ former VP of licensing, Paul Bufton

Warner Bros Consumer Products former VP of licensing and business development EMEA, Paul Bufton has joined the Universal Brand Development unit, taking on the role of vice president of consumer products for Europe, Middle East and Africa. Bufton joined Universal this past month and now reports directly to Vince Klaseus, …

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