Tag Archives: tv

Magformers unveils Christmas ad campaign

Launching October 17th, the ad will feature across children’s channels including CiTV, Milkshake and Sky satellite channels including Pop, Kix, Nick Jnr and Nick Toons.

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Kids Media Special: Power of the Small Screen

TV has remained the core means of finding out what the latest must have toy on the shelves is – but adverts are only one aspect of what the medium has up its sleeve. David Murphy, Kids Controller at ITV Breakfast, tells ToyNews why TV sponsorship is becoming more important

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