ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
Whac-A-Mole has become the latest Mattel toy property to receive the TV treatment as the television production outfit, Fremantle, prepares to develop a new game show based on the title. The move comes amid a slate of TV licensing announcements from Mattel, including the most recent partnership with Propagate to …
Read More »WildBrain Spark: How kids’ viewing habits changed in 2020 (and how to prepare for 2021)
As we quickly approach the end of a year heavily affected by Covid-19, and look optimistically toward a post-coronavirus horizon, toy companies and brands have a lot to think about in terms of their 2021 strategies, especially when it comes to advertising in kids’ entertainment. WildBrain Spark’s Executive VP and …
Read More »Giraffe Insights: ‘Covid-19 fuels trends to digital kids content, but TV is still king for advert inspiration’
Covid-19 has been a significant factor in accelerating existing trends towards digitalisation in the children’ market, with over half of all kids across nine European countries now regularly accessing video content online and via on-demand services. These are the findings of a new study from the UK-based specialist kids, youth, …
Read More »Mattel Television is developing a game show around its popular family game UNO
Mattel’s world popular card game UNO has landed a new television deal, as the global toy maker detailed this week its plans to develop a new game show around the family gaming brand. Described as a ‘larger than life televised competition,’ the UNO Game Show will feature four teams who …
Read More »Hasbro’s Hanazuki makes on screen debut with POP
“Hanazuki is a strong, multidimensional and relatable heroine and we are excited to introduce her to POP viewers across the UK.”
Read More »Toy vision: The impact of kids’ viewing habits on toys
Children’s TV plays a vital role in how kids select their toys, inspiring playtime on all levels. But how are kids’ viewing habits starting to impact sales? Jade Burke explores.
Read More »How far does TV and film influence board games?
Terminator and Game of Thrones have all inspired board games, taking the property from the big screen and applying it to a humble game. Here, Nicki Gumbrell, sales director at Gibsons, reviews why TV and film has such a huge presence in the sector.
Read More »Channel hopping: How the kids’ sector can take advantage of digital marketing
The transition from linear TV to digital is in effect and the kids' marketing space is evolving. Robert Hutchins explores.
Read More »Channel 4 seeks talented LEGO builders with new show
LEGO Masters will air on August 24th, which will see amateur LEGO builders compete to become the ultimate LEGO Master.
Read More »The TV takeover: Are you ready for the rise of digital?
Co-founder of Kids Industries Gary Pope talks the transition of TV advertising to digital.
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