Tag Archives: tv

As we quickly approach the end of a year heavily affected by Covid-19, and look optimistically toward a post-coronavirus horizon, toy companies and brands have a lot to think about in terms of their 2021 strategies, especially when it comes to advertising in kids’ entertainment.  WildBrain Spark’s Executive VP and …

Covid-19 has been a significant factor in accelerating existing trends towards digitalisation in the children’ market, with over half of all kids across nine European countries now regularly accessing video content online and via on-demand services. These are the findings of a new study from the UK-based specialist kids, youth, …

Mattel’s world popular card game UNO has landed a new television deal, as the global toy maker detailed this week its plans to develop a new game show around the family gaming brand. Described as a ‘larger than life televised competition,’ the UNO Game Show will feature four teams who …

“Hanazuki is a strong, multidimensional and relatable heroine and we are excited to introduce her to POP viewers across the UK.”

Children’s TV plays a vital role in how kids select their toys, inspiring playtime on all levels. But how are kids’ viewing habits starting to impact sales? Jade Burke explores.

Terminator and Game of Thrones have all inspired board games, taking the property from the big screen and applying it to a humble game. Here, Nicki Gumbrell, sales director at Gibsons, reviews why TV and film has such a huge presence in the sector.

The transition from linear TV to digital is in effect and the kids' marketing space is evolving. Robert Hutchins explores.

LEGO Masters will air on August 24th, which will see amateur LEGO builders compete to become the ultimate LEGO Master.

Co-founder of Kids Industries Gary Pope talks the transition of TV advertising to digital.

The ABC show will see inventors pitch their creations to a panel of kids.