ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
Waitrose has confirmed that it will no longer sell children’s magazines with plastic disposable toys in a move to help combat the issue of pollution and plastic waste. The retailer’s decision was inspired by a campaign launched by the ten year old Skye from Gwynedd, who has made it a …
Read More »White Paper: Climate Reality and how to start making the changes to your business – Trudi Bishop
For many years, Trudi Bishop, has been concerned about the impact that humans are having upon the planet Earth. Over the course of those years, ToyNews has been an avid and vocal supporter of those views and concerns and has made it its own determined mission to give the topic …
Read More »Opinion: How will we adapt to a post-coronavirus economy? – Trudi Bishop
By the time this goes to print the state of the COVID-19 pandemic will be in a very different place than it is now so bear with me. We are experiencing unprecedented times. The pandemic is not just affecting the health of the global population, but it is also having …
Read More »Opinion: International trust and how to keep our young consumers onside – Trudi Bishop
In my on-going battle against plastic waste, I have previously written that it was time for brands to be more public about the actions they’re taking to be more sustainable. Consumers aren’t looking for perfection, but they are looking for action. Action by brands leads to increased trust and loyalty. …
Read More »Little voice: Why we should be shouting loud and proud about our sustainability efforts
This week’s industry opinion comes from Trudi Bishop, a long time member of the toy and licensing community and founder of Bee Licensing. She is a firm advocate of the sustainability movement across toys and licensing and a regular fixture of ToyNews with her leading opinion on the topic. Sustainability …
Read More »The bottom line: Why businesses need to take the ‘sustainable’ hit now
Trudi Bishop returns to the pages of ToyNews to promote the message of sustainability within the industry, this time with a call to action for the toy makers that any hit taken in the short term will pay off in the long. The groundbreaking movement by the young environmentalist Greta …
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