Tag Archives: Tru Kids Inc

WHP Global takes controlling stake in Tru Kids with expansion plans for Toys R Us, Babies R Us and more

The New York brand acquisition and management firm, WHP Global has taken a controlling interest in Tru Kids Inc, the parent company to Toys R Us, Babies R Us, Geoffrey the Giraffe brands, and more than 20 established consumer toy and baby brands. Under the acquisition, WHP will now manage …

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