Tag Archives: Tru Kids Brands

Tru Kids Brands welcomes Brian Maeda and Anand Shah to the leadership team

Tru Kids Brands – the parent company of the Toys R Us brand – has expanded its leadership team with the appointment of Anand Shah as its general counsel and Brian Maeda as chief business development officer. In his role as general counsel, Shah brings a wealth of experience in …

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Toys R Us relaunches its Geoffrey’s Hot Toy List for Christmas 2020 in mission to be ‘source to bring play to families’

Not one to be left out of the pre-Christmas top toy prediction showdown, Tru Kids Brands – the parent company of the Toys R Us brand – has relaunched its annual Geoffrey’s Hot Toy List for the 2020 festive season, offering the world a run through of the 20 toys …

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Tru Kids Brands and TTPM host fifth People’s Play Awards on YouTube channel

Tru Kids Brands partnered once again with the leading toy review site, TTPM and a whole host of of popular YouTubers to reveal the winners of the fifth annual People’s Play Awards. In response to kids’ current love for watching their favourite YouTube stars, the two industry leaders decided to …

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Tru Kids Brands is putting the bang back in retail with Candytopia partnership

Tru Kids Brands is launching a new, full-sensory, brand and play experience to put the bang back into toy retail via a new partnership with Candytopia. Together, the pair launch the Toys R Us Adventure, an immersive experience for kids and families. The concept will launch in Chicago, at Brookfield …

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