ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
Moose Toys has been named the Walmart Toy Supplier of the Year during the US retailer’s seventh annual Supplier Growth Form that was held virtually earlier this week. The event saw Walmart not only share the company’s upcoming strategic initiatives and areas of focus for future growth, but also celebrate …
Read More »Character Options takes its brands to UK’s YouTubers with Character Kidz launch
Character Options is taking its brands directly to the UK’s wealth of up and coming YouTubers with the launch of its first Character Kidz Show, an event delivering a carnival of filming opportunities for those plugged in to the social media space. Character Kidz will take place in central London …
Read More »Moose Toys scoops Action Figure of the Year award for Treasure X Aliens at Australian Toy Awards
The new Treasure X Aliens is the latest evolution in its Treasure X brand, which launched to market in 2018 and has since picked up a global following.
Read More »Moose Toys partners with Asmodee in France to grow European operations
This alliance will enable Moose to expand the reach of new and existing brands in the region, creating a foothold for the brand through the games publisher and toy distribution specialist.
Read More »Treasure X has “massive licensing potential” and Bulldog has deals lined-up
The latest collectable range from Moose Toys has already sparked imagination by taking the unboxing phenomenon to the next level.
Read More »Moose Toys’ Treasure X named US best-selling item in August 2018 in the action figure category
According to The NPD Group, the rang has taken the US market by storm, with early reception placing it as the number one selling range in the category.
Read More »Moose Toys is launching a licensing campaign around Treasure X toy line
The Australian toy firm has named Bulldog Licensing its UK and Ireland licensing agent for the new collectable range of toys, launched to offer the boys’ collectable market its own ‘unboxing’ toy range.
Read More »Moose Toys launches real life Treasure X treasure hunt with Geocaching
Treasure X is a new range that boasts a multi-layered ‘unboxing’ process complete with a surprise reveal that will see fans dig their way through to uncover a chance to strike upon real gold.
Read More »Moose Toys taps Smyths for exclusive UK launch of Treasure X
The range is ‘set to capture imaginations’ when it launched globally this August through its multi-layered unboxing process complete with a final surprise reveal.
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