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Detroit Lions player Johnson is nicknamed Megatron, and each shoe boasts a Decepticon logo
Read More »Missed our Transformers supplement? Check it out here
Readers can find out about the publishing and digital arms of the brand, its theme park presence as well as profiles of the Autobots, Decepticons and Predacons.
Read More »Hasbro and Nikko unite for Transformers Radio Controlled vehicles
Multi-year deal will see Nikko develop range of R/C vehicles and robots based on Transformers franchise for 2014.
Read More »Transformers and Nerf star in new Monopoly Empire
Latest from Hasbro lets players collect 'world famous' brands; 22 renowned brands feature.
Read More »US: Hasbro to launch Dungeons and Dragons Kre-o
New range bsed on fantasy brand revealed at Comic Con 2013; Transformers and Star Trek lines to follow.
Read More »Optimus Prime truck tours UK to promote Transformers Beast Hunters toys
Fans will have the chance to play with the range and watch a new DVD on big screens.
Read More »Record ad spend for new Transformers toys
"We are set to cement our position as a top performing evergreen brand," says Hasbro.
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