Tag Archives: transformers

TOMY International and Hasbro expand partnership

In the lead-up to the 2022 Las Vegas Licensing Expo, TOMY International has announced that it has collaborated with Hasbro to take brands including Peppa Pig, Transformers, and My Little Pony to new platforms, territories and age ranges. TOMY and Hasbro are historical partners and are now strategically expanding the …

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LEGO and Hasbro unite for first time for Transformers collab

The LEGO Group and Hasbro have united for the first time to bring the iconic Transformers Autobot, Optimus Prime, to life in LEGO form – complete with alt mode. The new LEGO Transformers Optimus Prime set is a tribute to the heroic Autobot leader with over 1,500 detailed LEGO pieces. …

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Transformers, Power Rangers and Fortnite reveals from Hasbro Pulse Con 2021

Hasbro Pulse Con 2021 is available now to watch exclusively on the Hasbro Pulse Fan Fest YouTube channel. The event included exclusive product and entertainment reveals from Hasbro brands, including Power Rangers, G.I. JOE, Transformers, Fortnite and more. During the Power Rangers brand team panel, new Lightning Collection products were revealed: 6” Dino Fury …

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Rubber Road to launch Hasbro merch line based on Transformers, Dungeons & Dragons and more

Hasbro has tapped the pop culture merchandise specialist, Rubber Road and its design arm, Numskull Designs, to develop, manufacture, and distribute a wide range of official merchandise based on some of the toy maker’s biggest franchises. Rubber Road has made a name for itself as a producer of quality merchandise …

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Hasbro’s two-day fan event Hasbro Pulse Con to make its return this October

Hasbro is promising fans across the US, Canada, and the UK the chance to celebrate its popular brands through brand panels, exclusive content, and over 50 new products reveals when its consumer facing online event, Hasbro Pulse Con makes its return this October. Celebrity appearances, exclusive Pulse Premium Member opportunities, …

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Chess sets and Transformers: The Movie ReAction figures, Hasbro is laying on a nostalgic treat for fans

Having never been one to shy away from its adult fanbase or one to tread lightly around the kidult market of collectors and geek culture community, Hasbro is serving up a platter full of nostalgic fodder for followers of its generation-spanning Transformer franchise this season. The geek culture outfit and …

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Watch | Full trailer for Netflix’s final Transformers installment War for Cybertron: Kingdom lands

The full trailer for the third and final part of Netflix’s animated Transformers series, Transformers: War for Cybertron: Kingdom has landed. War for Cybertron: Kingdom introduces a line up of characters from the popular Beast Wars spin-off as the race to locate the missing AllSpark leads Optimus Prime, the Autobots, …

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Hasbro and Universal partner to launch Transformers x Jurassic Park mash-up… proving that life does find a way

Even if you could never have imagined it, life… (you’ve guessed it), finds a way. Hasbro has finally partnered up with Universal Brand Development and Amblin Entertainment to create the DNA mash-up we’ve all been waiting for; bringing Jurassic Park and the Transformers franchise together for the first time. Under …

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Nerd is the word | The Insights Family explores the UK’s booming Kidult market

Jurassic Park and Transformers mash-ups, LEGO sets exploring themes of travel, history, science – and iconic worlds of science fiction, of course – and a healthy gaming scene that simply continues to expand and capture new audiences; the toy space is no longer one bound by age restrictions. Here, The …

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Pokémon GO developers team with Hasbro and TOMY for Transformers AR game

Niantic, the team behind the wildly popular AR game Pokémon GO, has teamed up with Hasbro and TOMY to develop a new augmented reality title based on the Transformers franchise. Titled ‘Transformers: Heavy Metal’, the new game will see players battle with characters from the Transformers series in real world …

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