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Hasbro and Renegade Game Studios to develop tabletop and RPG games for Power Rangers, Transformers, My Little Pony

Hasbro has turned to the hobby specialist, Renegade Game Studios to develop a line up of new strategy card and roleplaying games for its leading IP including Power Rangers, Transformers, My Little Pony, and GI Joe. News of the new partnership was first published in an exclusive piece with Forbes …

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Hasbro details its first virtual convention Hasbro PulseCon to launch this month

Hasbro is launching a two-day convention to give fans unprecedented access to Hasbro brands, music and entertainment, marking a first for the global toymaker as it prepares to host the all-virtual event Hasbro PulseCon later this month. Taking place on September 25 and 26 this year and running exclusively on …

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Hasbro joins Festival of Licensing to showcase first PJ Masks toys, new Peppa Pig content, and latest IP updates

New Peppa Pig content under the title Peppa’s Adventures, its first toy line for PJ Masks, and an extended, immersive brand experience for its lifestyle action IP Nerf will be among the many updates Hasbro will be showcasing when it joins the Festival of Licensing line-up this October. The global …

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Hasbro renews costume partnership with Disguise to take portfolio global and launch first Ricky Zoom range

The North American fancy dress specialist, Disguise Inc, has renewed its licensing agreement with Hasbro to design and market Halloween costumes for the US and an expanded deal into Europe, for an additional three years. Commencing in 2021, the deal will span the likes of Transformers, Power Rangers, My Little …

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Hasbro to release limited edition DeLoreon Transformer 35 years on from Back to the Future release

Hasbro is marking the 35th anniversary of one of the sci-fi movie genre’s best-loved films of the ’80s – Back to the Future – with the launch of a limited edition DeLoreon. This won’t be any ordinary kind of time-travelling DeLoreon, of course, because this launch also happens to be …

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Hasbro, Netflix and Rooster Teeth drop first trailer for Transformers: War of Cybertron Trilogy

Netflix, Hasbro, and Rooster Tooth have formed a tri-force of entertainment powerhouses for the release of Chapter One of the hotly anticipated Transformers: War of Cybertron Trilogy. The new series will premiere on Netflix later this year as it raises the stakes in the Autobot and Decepticon war. Chapter One …

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Entertainment One is ‘figuring out which Hasbro brands to bring to screen’

Entertainment One is in the process of ‘figuring out which of Hasbro’s brands to bring to life,’ the company has stated following the toymaker’s $3.8bn acquisition of the content producer-distributor at the end of last year. Speaking at UK Screenings this month, Pancho Mansfield, eOne’s president of global scripted programming, …

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Hasbro partners with Toms to up its Monopoly, Transformers and My Little Pony footwear game

Hasbro has entered into a three-year partnership with the footwear company Toms to develop and launch a series of products inspired by the toy maker’s portfolio of hit children’s and entertainment brands. The collections will consist of men’s, women’s and kids’ footwear, as well as clothing and accessories, brandishing some …

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Transformers and Magic: The Gathering help Hasbro shake-off the Toys R Us effect

The Transformers franchise and the tabletop phenomenon Magic: The Gathering have helped Hasbro to first quarter profit as the global toymaker’s revenues exceed forecasts. Net revenues have jumped two per cent from one year ago to hit $732.5 million, marking the first of such increase in six consecutive quarters. The …

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Power Rangers, Fortnite Nerf and Transformers among Hasbro’s biggest reveals for 2019

The Nerf Fortnite range includes the Nerf Elite Fortnite SP-L, the Nerf Elite Fortnite AR-L and the Nerf Fortnite Microshots assortment, all of which will be available to retail from April this year. It’s the latest to emerge from Hasbro’s ongoing partnership with Epic Games and the Fortnite IP.

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