Tag Archives: toys

Yogi Parmar promoted to managing director of the Toymaster buying group

Toymaster’s Yogi Parmar has been promoted to the role of managing director of the toy buying group, a promotion to the permanent role from his current position as Joint Interim Managing Director. Parmar is a long-serving, popular, and much respected leader of the Toymaster Head Office Team whose promotion arrives …

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Garfield and Odie mosey into the plush aisles through Dan Dee and ViacomCBS partnership

Garfield is moseying into the plush aisles of retailers across the globe, thanks to a new partnership between Dan Dee International and ViacomCBS Consumer Products. The new global licensing agreement will see a selection of Garfield and Odie plush products land at retailers worldwide with a range spanning everyday, seasonal, …

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Golden Bear, 8th Wonder, and MV Sports expand Acamar Film’s Bing licensing success

The popular kids’ property and pre-school series, Bing is continuing to expand its UK licensing programme, building on the success the IP has seen across the toys and wider consumer product space to date. Last year, demand for Bing products enjoyed an 11 per cent year on year increase, while …

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Wow! Stuff readies for European growth with £4.5m funding from Independent Growth Finance

Wow! Stuff has secured a £4.5 million facility from Independent Growth Finance to help the award-winning toy innovator in its ongoing growth aspirations, particularly across the European market. As a company already working with global brands, the Wolverhampton-headquartered business has offices in LA and Hong Kong, but is now looking …

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Mattel UK joins IAB UK’s Gold Standard ‘to drive change in digital advertising’

Mattel UK has joined the industry body for digital advertising, IAB, and its UK alliance of Gold Standard advertiser supporters. The IAB actively raises standards within digital media buying with the Gold Standard. The initiative certifies companies selling digital media if they meet set criteria around improving the digital advertising …

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World Book eyes toys, games, puzzles, and science kits move with JRL Group

The Chicago-based international book publisher, World Book, is looking is making its move into the toys, games, puzzles, and science kits space with the appointment of the brand licensing agency, JRL Group. Under the partnership, JRL Group will develop a strategic licensing programme that leverages the global recognition of World …

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JAKKS Pacific expands global toy partnership with SEGA of America for Sonic the Hedgehog

JAKKS Pacific has renewed and expanded its global toy partnership with SEGA of America for the classic and modern versions of the hit entertainment franchise, Sonic the Hedgehog. Under the extended partnership, JAKKS will design, manufacture, market, and sell Sonic the Hedgehog branded toy product lines worldwide, commencing in 2022. …

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Where’s the fun in fungible? | Could the toy industry be key to unlocking the potential of the NFTs market?

For those who remember typing BRB into their MSN chat box, or anyone still wrestling with the WFH concept, there’s a new acronym in town, and it’s potential to shape the future of entertainment and the collectables space is boundless. It’s probably time we all got to know NFTs a …

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String theory | The enduring legacy of Gerry Anderson and creating sci-fi worlds

If ever you needed an excuse to spend the day streaming episodes of Thunderbirds, Stingray, or any of the plenty other titles in the vast, yet iconic, library of Anderson Entertainment, then let the matter that today marks the first ever Gerry Anderson Day be it. If you don’t need …

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Spin Master details season three launches for Bakugan and Mighty Express on Netflix

Spin Master is laying new tracks for two of its biggest franchises, with season three launches for both its anime series Bakugan and its pre-school hit Mighty Express on the streaming platform Netflix. The latest installment from the Bakugan series, Bakugan: Geogan Rising includes an innovative new toy line, card …

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