Tag Archives: toys

Toys R Us makes major return to the US in Macy’s shop in shop partnership

Toys R Us is preparing for its latest reincarnation, this time through a major new partnership to launch shop within shop concessions in more than 400 Macy’s stores across the United States. Revealed earlier this week, Macy’s Inc has teamed up with WHP Global to bring the Macy’s and Toys …

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Fun guys among us | Toikido talks toys, video games, and its incoming fuel for growth

Fresh from welcoming the latest major gaming IP to the fold in the form of the British indie game developer’s multiplayer title, Gang Beasts, there’s a palpable and persistent excitement among the Toikido team right now. This was an outfit that, upon launch last year, promised to turn the toy …

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Mattel introduces first female Hot Wheels Monster Trucks Live Tour driver as US event returns

Mattel is marking its return to the live event sector with a series of firsts for its Hot Wheels Monster Trucks Live tour, including its first female driver and its first ever collaboration with the Big Foot brand, as the tour prepares to roll out across ten US locations this …

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Dantoy launches Take Back toy recycling scheme in its latest sustainability push

The Danish toy maker, Dantoy has launched its latest initiative for improved sustainability measures within the toy space, partnering with Randers Municipality to launch its own toy take back scheme to reduce plastic waste heading to landfill. Under the partnership, Dantoy will implement an initiative in which end of life …

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Toikido strikes global master partnership with Boneloaf’s gaming IP Gang Beasts

Toikido has struck a new major, global master partnership in the gaming space, this time partnering with the British indie games publisher Boneloaf to launch a range of toys, apparel, stationery, and more for the popular, multi-player beat ’em up party game, Gang Beasts. The new pairing marks the second …

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WowWee and Nickelodeon Digital Studios team to launch animated brand based on My Squishy Little Dumplings

WowWee, the international toy maker and team behind Fingerlings and the Got2Glow Fairy Finder has struck up a new partnership with Nickelodeon Digital Studios to turn its My Squishy Little Dumplings characters into an animated brand. The project will see the characters from the My Squishy Little Dumplings line come …

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Spin Master’s Bakugan becomes first franchise to air full-length episode in Roblox metaverse

Spin Master’s popular Bakugan franchise will be the first ever to premiere a full-length series episode on the global online platform, Roblox, when it makes its debut to the Roblox universe this September 8th. Bakugan is a global battling franchise that boasts an anime adventure series and digital content, as …

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Squishmallows eyes extension into film, TV, gaming and live events with CAA partnership

The popular Jazwares toy line, Squishmallows, is embarking on a whole new licensing endeavour. having signed with the global licensing agency, CAA as it eyes opportunities across film, TV, video games, publishing, live touring, and more. First launched in 2017, Squishmallows – a globally successful range of plush characters and …

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Selfridges lays on Summer of Fun campaign at London flagship toy department

Selfridges is hosting a ‘summer of fun’ within the toy department at its London flagship store, playing host to a line up of special character appearances, nature workshops, and piano lessons on the giant FAO Schwarz walk-on piano. Families paying a visit to the fourth floor Toy Department this summer …

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The BlogOn Toy Awards 2021 is now open for entry

The BlogOn Toy Awards is making its return this year with the fifth iteration of its Annual toys awards ceremony since it was successfully launched in 2017. Billed by the organisers as ‘the perfect way for toy companies big and small to raise product awareness,’ the awards now receive on …

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