Tag Archives: toys

Automotive brand Peugeot has sights on toy market through licensing partnerships

The global automotive brand, Peugeot, has outlined its ambitious intentions to launch into the toy sector, having appointed Licensing Matters Global to roll-out a brand extension programme through licensing partnerships. The London-based global licensing agency has detailed its new, long-term partnership with the Parisian company, Peugeot Industrie, a Peugeot Family …

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Funko taps ChizComm as multi-media partner for the launch of new toy line Snapsies

The pop culture specialist, Funko, has appointed the media expert ChizComm Beacon Media to handle the multi-platform media for its newest toy line, Snapsies. The appointment has been made as Funko continues its push towards a more diversified toy portfolio. Under the appointment, ChizComm Beacon Media will handle kids media …

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Online retailer Very.co.uk sees record-breaking Christmas trading period

The multi-category online retailer, Very.co.uk, has posted record-breaking Christmas and Black Friday results, having increased retail sales by 25.8 per cent year on year in the seven weeks up and including December 25th 2020. The Group has cited the results as its ‘best ever Christmas trading period’ following strong trading …

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A brand new world: Darran Garnham’s Toikido launches with AmongUs global toy rights

Given the manner in which Innersloth’s hit mobile and Steam gaming title, AmongUs, has managed to capture the world’s attention over the course of 2020, it was always to be the rather fortunate firm indeed to whom the licensing and toy rights finally fell. Launched in June 2018, it took …

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Global news: Indian government launches Toycathon in move to make country ‘a global hub for toys and games’

The Indian government has taken new steps towards transforming the country into ‘a global hub for the development and manufacture of toys and games,’ with the launch of Toycathon. A hackathon for students, teachers, experts, and start-ups to crowdsource ideas for developing innovative toys and games, the launch is the …

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Playmobil partners with Volkswagen to launch the Original Camper Bus and VW Beetle

Playmobil has extended its partnership with VW to immortalise two of the car maker’s classic models in Playmobil rendering with the upcoming launch of the original Camper Bus ‘Bulli’ from Volkswagen Commercial Vehicles and the popular VW Beetle. The new range will look to celebrate the innovation, technology, and quality …

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Petron Sports expands international business with UK and Eire distribution deal with The Source

Petron Sports has struck an exclusive distribution partnership with The Source to bring its Sureshot and Stealth brands to the UK and Eire retail scene. The partnership will take effect on January 1st 2021. “This is a great opportunity,” said Martin Saunders, MD for Petron Sports. “We have had an …

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JAKKS Pacific extends its global toy partnership with Nintendo for more Super Mario lines

JAKKS Pacific has extended its global toy partnership with Nintendo of America in a deal that will see the toy maker continue to design, manufacture, market, and sell various Nintendo and Super Mario branded toys worldwide. Over the course of the last year alone, JAKKS has launched a vast portfolio …

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Master Moley “will drive major toy lines” in licensing roll-out, but timing will be everything

The new British-made children’s property, Master Moley – that witnessed a successful premiere on WarnerMedia’s Boomerang channel just last month – has been the focus of ‘several proactive approaches from publishing and toy partners’, as the creative team behind it promises to be meticulous in its licensing strategy. Master Moley …

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Spin Master names Max Rangel its incoming global president and CEO and establishes three creative centres

Major shifts at the global children’s entertainment company, Spin Master, have seen the appointment of Max Rangel to the role of global president effective January 2021 and CEO, a role he will take on from April 2021. The company has also revealed the establishment of three creative centres comprising Toys, …

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