Tag Archives: toys

Spielwarenmesse supports start-ups and young innovators with new StartUp Area

Spielwarenmesse is supporting start ups and young companies from across the international toy space with the launch of a new StartUp Area to offer ‘an easy entry point to the world of trade fairs’ when the event makes its return in 2022. The new area will host both the Innovation …

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Toikido brings toys and NFTs together in world first for Reality Gaming’s Smighties

The toys and entertainment merchandise specialist, Toikido has secured the global rights to create high quality, officially licensed Smighties toys and merch, bundled with NFT collectables. The new deal will bring the world of physical toys and NFTs together for the first time. Having partnered with Reality Gaming and Herotainment, …

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Safer toys, shorter time to market | Managing risks from the earlier stages of development

Sponsored content from API – The Household Goods and Toys Quality Experts Pandemic uncertainty continues to impact industries globally, including the world of toys. While some brands are thriving, many are facing unprecedented disruption caused by qualified workforce reductions, delayed shipments, unsteady demand, and increased pressure to accelerate their time …

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The Entertainer celebrates its 40th anniversary with £27,000 giveaway

The Entertainer is giving away £27,000 in gift vouchers as part of its 40th anniversary celebrations this year, deciding to ‘give back to its customers’ through the big giveaway, as well as hosting free to attend parties in all of its stores across the UK. The £27,000 giveaway is open …

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PlayMonster expands Hasbro partnership to bring Playskool brand to new generation

PlayMonster has expanded on its partnership with Hasbro in a new deal for its Playskool brand, that will see PlayMonster grow its preschool category in 2022 and beyond. The two companies will work together to expand and broaden the iconic Playskool brand, bringing new ways to learn and play within …

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Autumn Fair launches its own app to help visitors ‘discover more’ including sustainable and Made in Britain product

Sustainability and Made In Britain Product Trails are listed among the features of an official app being launched by Autumn Fair and the show’s organisers this year, as the Birmingham retail trade show prepares to get underway early next month. The new app has been designed as an easy-to-use digital …

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LEGO details launch of LEGO City Stuntz ‘a sensational new play experience’ for the LEGO City

LEGO has detailed the arrival of a ‘sensational new play experience’ within its LEGO City portfolio in the form of LEGO City Stuntz, a range designed to ‘expand the play theme to new heights and storylines.’ Developed to spark creativity and imagination through play, the LEGO City Stuntz range features …

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When Geek Culture went Pop! | Kids Industries on how we’ve all become geeks (without even realising)

Aleksandra Szczerba, researcher at Kids Industries, explores the ubiquity of geek culture today, and the very real chance that if you’re reading this, you’ve long since become one. No longer constrained by the four walls of a dimly-lit basement or the stacks of a comic book store. No longer only …

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UKMums.TV’s coveted Mums Choice Awards now open for 2021 entry

Returning for its seventh consecutive year and designed to offer consumers insight into some of the best products on the market, the Mums Choice Awards 2021 are now open for entry. Organised and published by the online parenting website, UKMums.TV, the Mums Choice Awards have become a widely recognised and …

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Toys R Us and Babies R Us Canada’s retail operations sold to private investor Doug Putman

In further developments for the Toys R Us brand name this week, the Canadian investment firm, Putman Investments has confirmed its intention to purchase Toys R Us and Babies R Us Canada, from certain affiliates of Fairfax Financial Holdings Limited. Both Toys R Us Canada and Babies R Us Canada …

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