Tag Archives: toys

24 Hours of Le Mans eyes toys, games, and collectables ahead of 2023 Centenary

The world’s oldest active sports car endurance race, 24 Hours of Le Mans is eyeing a new move into the toys, games, and collectables space as the prestigious annual event nears its 100th anniversary in 2023. Under the renewal of its longstanding licensing representation agreement with IMG, the brand owner, …

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Argos sees Easter toy and gift buying surge as families prepare for Bank Holiday celebrations

Searches for Easter toys have surged by 367 per cent year on year on the Argos website as the retailer lists products like the Guess How Much I Love You hare teddy and egg play-set among its best-selling gifts this season. The revelation that spend is up on Easter gifts …

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Taschen celebrates 100 years of toy adverts in pictures from across the 20th century

In a week that sees Hasbro kick off its latest appeal to Gen Z and Generation Alpha audiences with its hunt for a Chief TikTok officer to curate, create, and oversee all of its activity across the social media platform this spring/summer, it’s fair to say that toy advertising has …

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Global demand for anime ‘shows no signs of slowing’ as Crunchyroll details international licensing deals

The global anime brand, Crunchyroll, has detailed a full slate of licensing partnerships to span toys, collectables, board games, outdoor, and more, across its library of anime series, including the hit action series Jujutsu Kaisen, Bananya, and the Crunchyroll original series, The God of High School. The new suite of …

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Toikido taps YuMe Toys for Among Us distribution across US, Canada, Europe and more

Toikido has struck a deal with the award-winning toy brand, YuMe Toys to distribute the official Among Us branded toy range across the US, Canada, EMEA, Asia Pacific, and Japan. The range, featuring plush toys, feature plush, capsules, costumes and seasonal items will be available to trade from May this …

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Moose Toys and LEGO sweep five award wins each at Australian Toy Association’s Digital Awards

It was a tussle of the titans at the Australian Toy Association’s first Digital Awards ceremony this week that saw Australia’s own Moose Toys tie even with global toymaker LEGO with a sweep of five category wins each. Unsurprisingly, the awards poured in for Moose Toys’ licensed collection of Bluey …

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Spin Master’s digital gaming segment surges more than 400 per cent in Q4 and full year 2020 results

Spin Master has witnessed major increases across its digital gaming segment that soared by a full 404.8 per cent in revenue to $38.1 million in the company’s fourth quarter and year end 2020 financial results. The segment has been led by the success of the Toca Life World platform, as …

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Vivid Goliath strengthens UK toys and games division with Ben Hogg

Vivid Goliath Group has strengthened its UK toys and games division with the appointment of Ben Hogg to the role of marketing manager. Alongside the firm’s wealth of ranges, Hogg will work to build out its expanding strategic and adult gaming sectors. Known for his role with Asmodee UK for …

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Lisle Licensing eyes toy and dress up partners for new pre-school IP Milo

Lisle Licensing has signed a new deal with Planeta Junior to promote and represent the pre-school property, Milo across the UK and Ireland. The deal will see Lisle’s initial focus land on toys, publishing, apparel, and dress up ranges. A co-production between Planeta Junior and the indie family producer, Fourth …

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Environment | “Toy recycling is key to educating children”: Wastebuster’s call to the industry

An underwater photographer turned campaigner, conservationist, and educator on the environmental impact of climate change and pollution on the world’s oceans, Katy Newnham is about to embark on her latest venture to help change the course of history. Last week, Wastebuster launched its Recycle to Read and Toy Take Back …

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