Tag Archives: toys r us

DKB Toys appoints James Luff as account manager as the firm sees surge in new signings

DKB Toys & Distribution has appointed James Luff to the role of account manager to focus on growing and nurturing the firm’s independent trade accounts going forward. The move was made in response to a reported ‘surge in new account signings’ with the toy firm this year. Luff previously spent …

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WHP Global takes controlling stake in Tru Kids with expansion plans for Toys R Us, Babies R Us and more

The New York brand acquisition and management firm, WHP Global has taken a controlling interest in Tru Kids Inc, the parent company to Toys R Us, Babies R Us, Geoffrey the Giraffe brands, and more than 20 established consumer toy and baby brands. Under the acquisition, WHP will now manage …

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Toys R Us comeback hits US roadblock as Tru Kids shuts its two toy shops

Plans for a Toys R Us comeback in the US have hit a roadblock as the retailer shut the doors of its only two physical stores, citing the impact of the coronavirus for the drop off in footfall. Owned by Tru Kids Inc which bought to the toy retailer in …

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Tru Kids Brands welcomes Brian Maeda and Anand Shah to the leadership team

Tru Kids Brands – the parent company of the Toys R Us brand – has expanded its leadership team with the appointment of Anand Shah as its general counsel and Brian Maeda as chief business development officer. In his role as general counsel, Shah brings a wealth of experience in …

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Toys R Us relaunches its Geoffrey’s Hot Toy List for Christmas 2020 in mission to be ‘source to bring play to families’

Not one to be left out of the pre-Christmas top toy prediction showdown, Tru Kids Brands – the parent company of the Toys R Us brand – has relaunched its annual Geoffrey’s Hot Toy List for the 2020 festive season, offering the world a run through of the 20 toys …

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AIS Play-Room names Rosie Marshall its new head of toys and children’s gifts

The former Toys R Us and Boswells Department Store buyer, and toy industry buying expert, Rosie Marshall has taken on the role of head of Play-Room, the toy and children’s gift division of AIS. Marshall’s appointment follows the announcement earlier this year that long-standing director, Miles Penhallow is to take …

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Tru Kids Brands and TTPM host fifth People’s Play Awards on YouTube channel

Tru Kids Brands partnered once again with the leading toy review site, TTPM and a whole host of of popular YouTubers to reveal the winners of the fifth annual People’s Play Awards. In response to kids’ current love for watching their favourite YouTube stars, the two industry leaders decided to …

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Toys R Us makes US comeback official with first store opening

Toys R Us made its comeback official with the soft launch of a new retail destination at the Westfield Garden State Plaza mall in New Jersey, US this week. The new-look Toys R Us store – boasting some 6,000 square feet – has scheduled its grand opening for this Saturday. …

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