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Tag Archives: toys r us

AIS Play-Room names Rosie Marshall its new head of toys and children’s gifts

The former Toys R Us and Boswells Department Store buyer, and toy industry buying expert, Rosie Marshall has taken on the role of head of Play-Room, the toy and children’s gift division of AIS. Marshall’s appointment follows the announcement earlier this year that long-standing director, Miles Penhallow is to take …

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Tru Kids Brands and TTPM host fifth People’s Play Awards on YouTube channel

Tru Kids Brands partnered once again with the leading toy review site, TTPM and a whole host of of popular YouTubers to reveal the winners of the fifth annual People’s Play Awards. In response to kids’ current love for watching their favourite YouTube stars, the two industry leaders decided to …

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Toys R Us makes US comeback official with first store opening

Toys R Us made its comeback official with the soft launch of a new retail destination at the Westfield Garden State Plaza mall in New Jersey, US this week. The new-look Toys R Us store – boasting some 6,000 square feet – has scheduled its grand opening for this Saturday. …

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Toys R Us Canada president resigns from top post after 20 years with the firm

Toys R Us Canada’s president, Melanie Teed-Murch, has resigned from her post after more than two decades with the company. A spokeswoman said that the toy industry veteran had handed in her resignation to accept a new opportunity, the details of which have not been disclosed. On top of this, …

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Toys R Us returns and its backers are ‘open to exporting the new model to Britain’

It’s been confirmed that the collapsed toy retail giant, Toys R Us is being revived just in time for the Christmas shopping period. The toy industry veteran, Richard Barry’s plans are looking to come to fruition, when Toys R Us returns to the US marketplace later this year, in a …

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Tru Kids’ Richard Barry: “We’re a little start-up company now”

Toys R Us has likened itself to “a little start-up company”, operating under the Tru Kids banner, as plans for the retailer’s comeback in time for the Q4 shopping period emerge. The New York Post reports that Tru Kids Brands – a licensing firm formed last year by creditors of …

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Transformers and Magic: The Gathering help Hasbro shake-off the Toys R Us effect

The Transformers franchise and the tabletop phenomenon Magic: The Gathering have helped Hasbro to first quarter profit as the global toymaker’s revenues exceed forecasts. Net revenues have jumped two per cent from one year ago to hit $732.5 million, marking the first of such increase in six consecutive quarters. The …

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Toys R Us Canada launches major marketing campaign with Toronto Blue Jays sponsorship

Toys ‘R’ Us Canada appears to not be shying away from marketing spend this year, having signed a three-year sponsorship deal with the Canadian baseball team, the Toronto Blue Jays. The national campaign will include family activations, birthday celebrations and key marketing promotions, as it looks to drive engagement with …

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