Tag Archives: toys r us

Toys R Us makes major return to the US in Macy’s shop in shop partnership

Toys R Us is preparing for its latest reincarnation, this time through a major new partnership to launch shop within shop concessions in more than 400 Macy’s stores across the United States. Revealed earlier this week, Macy’s Inc has teamed up with WHP Global to bring the Macy’s and Toys …

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Licensing Expo Virtual’s On Demand Content goes live ahead of show’s launch next week

The on-demand content surrounding this year’s Licensing Expo Virtual has now gone live, with the show scheduled to take place only one week from now, when it will play host to some 3,000 confirmed digital meetings. Slated to take place from August 24th to 26th and produced in partnership with …

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Abu Dhabi retailer Tablez to launch 250 toy shops in India in next five years

The Abu Dhabi-based retailer, Tablez is investing heavily into the evolving India toy market with the planned launch of 250 new stores across the country in the next five years, as well as a significant rebranding of its current portfolio of toy shops in India. In 2017, Tablez secured a …

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Global news | Flipkart partners with WHP Global to bring Toys R Us and Babies R Us to India’s online shoppers

The e-commerce platform Flipkart has entered into a joint venture with Ace Turtle to bring Toys R Us and Babies R Us to online consumers across India. The deal has been struck with WHP Global, the controlling shareholder of Toys R Us. The partnership will mean that both Toys R …

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DKB Toys appoints James Luff as account manager as the firm sees surge in new signings

DKB Toys & Distribution has appointed James Luff to the role of account manager to focus on growing and nurturing the firm’s independent trade accounts going forward. The move was made in response to a reported ‘surge in new account signings’ with the toy firm this year. Luff previously spent …

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WHP Global takes controlling stake in Tru Kids with expansion plans for Toys R Us, Babies R Us and more

The New York brand acquisition and management firm, WHP Global has taken a controlling interest in Tru Kids Inc, the parent company to Toys R Us, Babies R Us, Geoffrey the Giraffe brands, and more than 20 established consumer toy and baby brands. Under the acquisition, WHP will now manage …

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Toys R Us comeback hits US roadblock as Tru Kids shuts its two toy shops

Plans for a Toys R Us comeback in the US have hit a roadblock as the retailer shut the doors of its only two physical stores, citing the impact of the coronavirus for the drop off in footfall. Owned by Tru Kids Inc which bought to the toy retailer in …

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Tru Kids Brands welcomes Brian Maeda and Anand Shah to the leadership team

Tru Kids Brands – the parent company of the Toys R Us brand – has expanded its leadership team with the appointment of Anand Shah as its general counsel and Brian Maeda as chief business development officer. In his role as general counsel, Shah brings a wealth of experience in …

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Toys R Us relaunches its Geoffrey’s Hot Toy List for Christmas 2020 in mission to be ‘source to bring play to families’

Not one to be left out of the pre-Christmas top toy prediction showdown, Tru Kids Brands – the parent company of the Toys R Us brand – has relaunched its annual Geoffrey’s Hot Toy List for the 2020 festive season, offering the world a run through of the 20 toys …

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AIS Play-Room names Rosie Marshall its new head of toys and children’s gifts

The former Toys R Us and Boswells Department Store buyer, and toy industry buying expert, Rosie Marshall has taken on the role of head of Play-Room, the toy and children’s gift division of AIS. Marshall’s appointment follows the announcement earlier this year that long-standing director, Miles Penhallow is to take …

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