Home / Tag Archives: toys r us

Tag Archives: toys r us

Toys R Us Canada president resigns from top post after 20 years with the firm

Toys R Us Canada’s president, Melanie Teed-Murch, has resigned from her post after more than two decades with the company. A spokeswoman said that the toy industry veteran had handed in her resignation to accept a new opportunity, the details of which have not been disclosed. On top of this, …

Read More »

Toys R Us returns and its backers are ‘open to exporting the new model to Britain’

It’s been confirmed that the collapsed toy retail giant, Toys R Us is being revived just in time for the Christmas shopping period. The toy industry veteran, Richard Barry’s plans are looking to come to fruition, when Toys R Us returns to the US marketplace later this year, in a …

Read More »

Tru Kids’ Richard Barry: “We’re a little start-up company now”

Toys R Us has likened itself to “a little start-up company”, operating under the Tru Kids banner, as plans for the retailer’s comeback in time for the Q4 shopping period emerge. The New York Post reports that Tru Kids Brands – a licensing firm formed last year by creditors of …

Read More »

Transformers and Magic: The Gathering help Hasbro shake-off the Toys R Us effect

The Transformers franchise and the tabletop phenomenon Magic: The Gathering have helped Hasbro to first quarter profit as the global toymaker’s revenues exceed forecasts. Net revenues have jumped two per cent from one year ago to hit $732.5 million, marking the first of such increase in six consecutive quarters. The …

Read More »

Toys R Us Canada launches major marketing campaign with Toronto Blue Jays sponsorship

Toys ‘R’ Us Canada appears to not be shying away from marketing spend this year, having signed a three-year sponsorship deal with the Canadian baseball team, the Toronto Blue Jays. The national campaign will include family activations, birthday celebrations and key marketing promotions, as it looks to drive engagement with …

Read More »

“The digital revolution will keep going”

Lucas Harskamp is a toy, licensing and children's industry researcher and has spent much of the past year analysing and commentating on the current toy manufacturing and retailing landscape. Here, he offers up his thoughts on its next stage of evolution.

Read More »

Is a Toys R Us revival on the cards?

According to reports, former executives at Toys R Us have been reaching out to toy manufacturers in order to begin plans for a comeback for the brand under Tru Kids.

Read More »