Tag Archives: Toyology

Toyology has formed a partnership with Novotel, the chain of hotels belonging to the Accor portfolio, to launch a new toys and children’s zone initiative across its UK properties. Under the partnership, the team at Toyology has created a Toy Chest containing a portfolio of playthings that will sit in …

A media partnership with DC Thomson Media, who, through its 110% gaming and Sweet magazines, will reach a wide audience with competitions and content on their pages in issues running into the summer holidays, as well as activity on social channels.

Each company’s entry will be put through its paces by a team of over 50 Toyminators on June 17th who will then vote for the top three across each of the awards’ categories.

Recent NPD data revealed that the sector for adults buying toys for themselves has grown a further eight per cent on last year, remaining a popular category and a driver for total toy sales for 2017.