A media partnership with DC Thomson Media, who, through its 110% gaming and Sweet magazines, will reach a wide audience with competitions and content on their pages in issues running into the summer holidays, as well as activity on social channels.
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Each company’s entry will be put through its paces by a team of over 50 Toyminators on June 17th who will then vote for the top three across each of the awards’ categories.
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Recent NPD data revealed that the sector for adults buying toys for themselves has grown a further eight per cent on last year, remaining a popular category and a driver for total toy sales for 2017.
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