Tag Archives: toyologist

Creative agency Summer Day Media teams with Toyologist Peter Jenkinson for toy industry venture

The creative powerhouse, Summer Day Media, has joined forces with Toyologist, Peter Jenkinson as it looks to develop new business opportunities across the toy industry. Founded by Alistair Bendyshe-Brown, Summer Day Media is an agency known for its branding and creative work on some of the biggest names in the …

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Toyologist teams with McCann Central PR and Facebook to host Covid Christmas webinar

Toyologist, Peter Jenkinson has partnered with the team at McCann Central PR and Facebook to launch a free to view webinar exploring just what Christmas is going to look like for shoppers and the toy industry this year. Called A Covid Christmas, the webinar goes live today at 12.30pm. “It’s …

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Toys to take the spotlight in this week’s The Apprentice

For followers of BBC’s The Apprentice, tonight is the big one – because tonight’s episode (airing Wednesday, 9pm on BBC One) will see Lord Sugar put the obligatory gang of suits and haircuts to the task of creating and developing a new toy brand. This season of The Apprentice is …

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The Outdoor Playtime Awards expands to accommodate “overwhelming response”

With just a month to go before the The Outdoor Playtime Awards 2019, organisers have expanded its play space to accommodate the “overwhelming influx of entries.” Response to the awards highlights what has been cited as a ‘solid start to the year’ for the outdoor toy category, that has been …

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