Tag Archives: ToyNews Presents

Keel Eco “puts us at the vanguard of change for the industry” and opens doors to the nursery market

It was 15 years ago that the toy industry veteran Steve Cox, was a part of a team that made the first efforts to launch a sustainable range of plush toys to the children’s market.  As is the risk taken by all pioneers of their time, this particular mission didn’t …

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Early Learning Centre ties up partnership with M&S.com to sell toys online in time for Christmas

M&S.com has signed a new partnership with Early Learning Centre to start selling its toys and products via its online platform in time for the Christmas shopping season. The tie-up with The Entertainer-owned pre-school and baby brand arrives as the second guest brand under M&S’ Never the Same Again programme …

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Simba Smoby: “Without social contact, pre-school toys have supported mental wellbeing this year”

Simba’s Smoby toy brand is a pre-school name that boasts a heritage of almost 100 years. When the pandemic first struck the UK, sending families indoors with limited access to the outside world, that century’s worth of trust and recognition among families looking for trusted toy brands to turn to, …

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Product of the pandemic: How has Covid-19 influenced change over the pre-school sector?

There’s no doubt that the pandemic has changed the dynamic of toy selling this year. With families up and down the country now locked in for lockdown a second time around, and in that all important run-up to Christmas, the consumer’s taste in toys has certainly become a product of …

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Dantoy’s new Green Bean toy line will ‘push boundaries of consumer perception’ and eco toys

The Danish toy maker, Dantoy is looking to push the boundaries of both product development and consumer perception with the launch of its latest sustainable-developed toy line, Green Bean; a range of toys created directly from the waste material of the toy company’s own toy production methods. The award-winning toy …

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