Tag Archives: toymaster

Dr Gummer’s Good Play Guide partners with Toymaster on joint marketing venture

Dr Gummer’s Good Play Guide has struck up a new partnership with the Toymaster to support the retail group with seasonal and developmental milestone articles and blog posts, branded POS for Good Play Guide recommended lines and a raft of in-store activations. The Good Play Guide will leverage its expertise …

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Conflicted and terrified | Toy retail and gaming events approach ‘Freedom Day’ with caution and confusion

With Government plans full steam ahead to lift all Covid restrictions on July 19th, despite evidence of rising cases, the discordantly named Freedom Day has left toy and game communities at odds with the change in approach to health and safety this summer. This week has seen major events in …

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Zapf Creation celebrates 30 years of Baby Born with National Best Friend Day

Zapf Creation’s Baby Born nurturing doll brand kickstarted its 30th anniversary this year with the launch of a new multi-channel campaign centered around National Best Friend Day earlier this month, harnessing PR, social, and digital to drive traffic to its website. To mark the occasion, Baby Born created its own …

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Yogi Parmar promoted to managing director of the Toymaster buying group

Toymaster’s Yogi Parmar has been promoted to the role of managing director of the toy buying group, a promotion to the permanent role from his current position as Joint Interim Managing Director. Parmar is a long-serving, popular, and much respected leader of the Toymaster Head Office Team whose promotion arrives …

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Toymaster thrilled with Mattel’s support of indie retail through major new digital campaign

Toymaster has expressed its delight over a new partnership with Mattel who has joined forces the buying group to drive footfall into local Toymaster stores through a dynamic digital campaign launching on May 4th. The toy maker has launched a new initiative to help support the independent toy retail sector …

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Brand Licensing Europe opens applications and extends Retail Mentoring Programme to Europe

Retailers are being invited to apply for a place on Brand Licensing Europe’s 2021 Retail Mentoring Programme, with the offer of participation in the free-to-attend course being extended to retailers from Europe as well as the UK, for the first time. Made possibly by the organiser’s adoption of a fully …

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The May Showcase | Get your products in the ToyNews May showcase

While the chance to party like its 2019 at the annual Toymaster show may be on hold for another year, there’s no reason to miss out on the chance of showcasing all of your latest products to the retailer network thanks to ToyNews’ special May showcase. ToyNews is now putting …

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Toymaster May Show 2021 cancelled as Government restrictions hamper this year’s plans

Toymaster has confirmed that its annual Harrogate May show will not take place this year, but instead return for 2022 when it will take up its usual residence at the Majestic Hotel from May 17th to 19th. The buying group has said that following the recent Government announcement setting out …

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Toymaster: “Indies are poised for a strong Christmas and we have a chance to listen to our members more”

With the cancellation of the Toymaster May Show, a structural change up among its company directors, and now the group’s first leap into the virtual space as it hosts its own virtual tours in place of the usual physical FOB meetings in October, the year has been unlike any other …

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Yogi Parmar and Colin Farrow named interim joint MDs as Ian Edmunds leaves Toymaster

Colin Farrow and Yogi Parmar have been appointed as interim joint managing directors of Toymaster, following the departure of long-standing team member, Ian Edmunds who left the firm by mutual agreement this week. Both Farrow and Parmar have been with the company for over 30 years, and will continue with …

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