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A newly opened toy shop in the north of England has laid out its plans to become a ‘hub for families across Merseyside’ in supplying toys, products, and resources for SEN children. The Sensory Toy Shop is an independent, inclusive toy shop situated in Wirral that, having opened on the …
Read More »Disability visibility: ToyLikeMe’s Rebecca Atkinson on changing the children’s industry through MixMups
MixMups, the new stop-motion animated pre-school series created by #ToyLikeMe’s own Rebecca Atkinson comes with one mantra: There is always another way. Currently in production under the expertise at Raydar Media and an extended ‘dream team’ comprising some of the kids’ entertainment space’s most influential names, MixMups is the animated …
Read More »#ToyLikeMe lands pre-school series MixMups to give disability better visibility on screen
A new pre-school, stop frame animated TV series that highlights the importance of giving disability better visibility on screen and in children’s entertainment and media is going into production. Called MixMups, the series concept was devised and created by Rebecca Atkinson, founder of the viral #ToyLikeMe campaign that has been …
Read More »ToyLikeMe celebrates win for inclusivity as Mattel introduces prosthetic limb Barbie
In making the introduction, Mattel has become the latest brand to answer the campaign call of journalist Rebecca Atkinson and play consultant Karen Newell who together established the ToyLikeMe campaign in 2015.
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