Tag Archives: toy trust

The industry charity has created the Pin Badge appeal to mark its 25th anniversary, with hopes of raising up to £15,000.

Charity campaign will raise funds for key beneficiaries including hospitals that offer play-therapy.

‘We are incredibly grateful to the Toy Trust and its members, including Mattel, for its very generous donation,’ says ellenor’s Hazel South.

Over £10,000 was given to Rainbows Hospice in Leicester for new specialist play equipment.

‘It is our aim to have more industry colleagues than ever before involved and we have set ourselves a very challenging target of raising £250,000,’ says Toy Trust’s Foye Pascoe.

The theme aims to make positive play experiences a reality for many children who would not otherwise have access to this basic right of a child.

There is over £150,000 worth of media space to bid for, from the likes of Sky, Disney, Nickelodeon and ourselves.

The toy firm's brand manager will set out to cycle the length of New Zealand in just ten days, raising money for both Toy Trust and Matthew Elvidge chairities.

Money raised from the two events will go to charities that aid disabled and disadvantaged children.

Plans include a running event, an 80 mile circular bike ride, a ten mile family walk and family bike ride and a tandem skydive.