ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
The rediscovery of play, surging kidult market sales, and greater social consciousness within play and toys are tipped to be some of the biggest toy trends to drive industry sales throughout the coming year, according to the Toy Association’s latest Toy Trends Briefing. Following an historic year for the US …
Read More »Spielwarenmesse BrandNew clocks over 55,000 visitors in first five days
Spielwarenmesse has reported a strong, positive response to its digital BrandNew platform, curated in the wake of the cancellation of this year’s traditional Toy Fair season. A platform devised to offer the industry information about this year’s toy trends and innovations, BrandNew has already clocked an impressive 55,442 visitors and …
Read More »Sustainability, connected play and diversity: Spielwarenmesse reveals its Toy Trends for 2020
It would appear that the message of the up until now, vastly underground rising of sustainability, diversity, and the importance of evolving technology within the toy industry is finding its platform for 2020, as Spielwarenmesse highlights its three key trends for toys for the year ahead. The Spielwarenmesse’s international TrendCommittee …
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