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The Entertainer is moving into Asda as part of the grocer’s ‘test and learn’ partnership strategy

The UK toy retail chain, The Entertainer is moving into the supermarket giant, Asda, as part of the grocer’s ‘test and learn’ partnership strategy. The move will see The Entertainer turn the toy aisles of five of Asda’s UK stores into branded concessions from early next year. Under the terms …

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