Tag Archives: Toy Shop

Are you buying it? Lunchables takes over FAO Schwarz as it claims new title of ‘buildable toy’

Feast your eyes on this, the US snack brand, Lunchables is now a toy. At least, that’s what its new immersive and creative marketing takeover at the iconic US toy shop, FAO Schwarz will have you believe. Having claimed the title of ‘America’s most buildable snack’ for more than 30 …

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US retail giant Target ramps up Disney partnership and launches its Top Toys list for 2021

The US retail giant, Target is expanding on its Disney partnership with plans to roll out Disney Store shop-in-shops across 160 of its own locations across the US in time for this year’s holiday season. The ongoing pairing continues to be a hit among US shoppers, who this year will …

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Bambola Toymaster’s John Testori appointed to Board of Directors of Toymaster Ltd

John Testori, the owner of the popular Jersey toy shop Bambola Toymaster, a long serving member of the UK toy buying group, is to be appointed to the Board of Directors of Toymaster Ltd as a non-executive director. Testori will take up the role from September 1st this year. Having …

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Toys R Us and Babies R Us Canada’s retail operations sold to private investor Doug Putman

In further developments for the Toys R Us brand name this week, the Canadian investment firm, Putman Investments has confirmed its intention to purchase Toys R Us and Babies R Us Canada, from certain affiliates of Fairfax Financial Holdings Limited. Both Toys R Us Canada and Babies R Us Canada …

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Toys R Us makes major return to the US in Macy’s shop in shop partnership

Toys R Us is preparing for its latest reincarnation, this time through a major new partnership to launch shop within shop concessions in more than 400 Macy’s stores across the United States. Revealed earlier this week, Macy’s Inc has teamed up with WHP Global to bring the Macy’s and Toys …

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Selfridges lays on Summer of Fun campaign at London flagship toy department

Selfridges is hosting a ‘summer of fun’ within the toy department at its London flagship store, playing host to a line up of special character appearances, nature workshops, and piano lessons on the giant FAO Schwarz walk-on piano. Families paying a visit to the fourth floor Toy Department this summer …

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Nottingham shop owner left triumphant after switching to toy retail

A Nottingham shop owner has been left feeling triumphant following the decision to switch to toy retail and re-establish itself as the high street destination for the latest in on-trend gifts and gadgets for children. Co-owner of the rebranded Trendz R Us store, Kevin Mcfarlane has been left feeling surprised …

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Big Potato launches The Great Board Game Trade In to support indie retailers through July

The independent board games company, Big Potato, has launched a new initiative to help its UK customers recycle their old board games called The Great Board Game Trade In. The campaign, kicking off on Monday, July 5th, will reward customers who bring in any old board games they have gathering …

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The Entertainer opens first branded store in Spain with plans to grow across the region

The family-owned high street toy retailer, The Entertainer has opened its first The Entertainer branded store in Spain, following a rebrand of its Poly store in Valencia. After acquiring the Spanish toy retailer Poly in 2018, The Entertainer has rebranded the Poly store in Valencia with the full brand experience …

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The Entertainer celebrates child superheroes of the pandemic with £5,000 giveaway

The Entertainer has kicked off a new campaign to celebrate the as yet unsung heroes of the pandemic – children. The campaign launches in recognition of the character that UK kids have shown, from helping their siblings with school work, to running errands for the elderly neighbours. The initiative took …

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