Tag Archives: toy retail

Toy sales topped £1.7 billion over Christmas, with Smyths a standout performer

British shoppers spent an additional £19 million on toys over the 12 weeks to 26 December 2021 according to new figures from insights and consulting company Kantar, an increase of 1.0% on the previous year.  Growth was driven by physical stores, up by 16%, while online sales declined by 11% as …

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Top 5 tips for toy brands to crack social media this Christmas

The last couple of weeks in the run-up to Christmas are crucial for retailers, and social media can be invaluable in helping to drive sales. We asked Polly Barnfield OBE, retail expert and CEO of Maybe* Tech, for her top tips on how toy shops can crack social media this …

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Opinion | Spring/Summer sales bloom: Seizing the secondary seasonal sales opportunity

Kids Brand Insights’ Steve Reece takes a look at the growing sales opportunities of the Spring/Summer seasonal spend, and the best way the industry can rely on the Great British summertime One of the fundamental challenges of being in the toy business is the cashflow cycle. With the majority of …

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OPINION: All trick, no treat – but lockdown is one ghoul that the toy retailers will defeat

Saturday’s announcement from Prime Minister Boris Johnson couldn’t have been better timed; like a ghoulish trick played on the nation’s retailer scene, it tossed the proverbial egg at the window of the UK’s population of independent traders in true Halloween style. But, says Steve Reece – if the year 2020 …

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BTHA 2020 Toy Retailer of the Year Awards to celebrate altruism and innovation in the year of Covid-19

Innovation and altruism will be at the heart of the 2020 Toy Retailer of the Year Awards this time around, as the BTHA outlines the theme of Special Recognition in areas above and beyond normal service. The change up to the Awards has been made in light of the events …

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