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Mattel’s salute to the frontline key workers playing their role in helping the world fight the coronavirus pandemic have been paid recognition at this year’s all-virtual Toy of the Year Awards amid a triumphant sweep of four award category wins for the global toy maker. It was the firm’s own …
Read More »The Toy Retailers Association reveals its Toy of the Year award winners
The Toy Retailers Association’s Toy of the Year Award winners have been revealed following a selection process reflective of the change of pace of the past year and the impact that the pandemic has had on the overall retail landscape. Yet, while online sales have accounted for just under half …
Read More »Nominations for the Toy of the Year Awards 2021 are now open
Despite 2020 being far from the usual year within the toy industry, the annual toy awards season simply cannot be stopped as nominations now open for the Toy of the Year Awards 2021. Known by many as the Oscars of the toy industry, the TOTYs are presented each year to …
Read More »A bountiful Toy of the Year Awards for Mattel ends with four major category wins
Mattel celebrated its most bountiful Toy of the Year Awards – the annual awards ceremony that precedes New York Toy Fair each year – to date, with a total of four wins across Action Figure of the Year, Game of the Year, Infant/toddler toy of the year, and Vehicle of …
Read More »Toy of the Year Awards winners revealed
LEGO Systems scooped to the top three honours at the annual award show.
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