ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
Lottie Dolls has launched its first doll inspired by a six year old girl with Down’s Syndrome, with £1 from the sale of each doll being donated to a local Down’s Syndrome Charity. The doll, called Rosie Boo, has been inspired by six year old Rosie Kneen from Ludgersall, who …
Read More »ITV’s How to Spend it Well at Christmas shows that ‘inclusivity in toys is commercially viable’
Doing what he does best, Philip Schofield uncorked that bottle of the nation’s warm, fuzzy feelings and poured us all a large glass of the festive mood last night with the return of ITV’s How to Spend it Well at Christmas; the first episode in the fourth series of the …
Read More »Independent Toy Awards shows retail’s support of inclusivity but “there’s still a lot to do”
Among an extensive list of winners of this year’s Independent Toy Awards – the annual Awards voted for by the UK’s indie toy retail scene – praise has been handed to an evolving industry for its better adoption of inclusivity within the toy box. Comprising not only the usual industry …
Read More »Sequin Art launches sector’s first disability representative craft kit in Toy Like Me partnership
The Norfolk-based toy and crafts company, Sequin Art, has become the first of its kind to answer the campaign call from Toy Like Me for a better disability representation within the sector. Through its partnership with the not-for-profit arts and play organisation that celebrates disability representation in the toy box, …
Read More »Can increasing diversity in children’s literature shape a more inclusive toy box?
London Book Fair's Jacks Thomas praises the book industry's increasing diversity of characters and themes as "a joy", so can it inform a step change in the toys that children play with, too?
Read More »Toy Like Me campaign is developing its own wheelchair toys to inspire inclusive play
Journalist, campaigner and the brains behind the Toy Like Me operation, Rebecca Atkinson is hoping that the colourful new take on wheelchair toys - used to carry cuddly animals - will help children better engage with the subject of ‘diffability.’
Read More »#ToyLikeMe celebrates win for inclusion as LEGO Dimensions features wheelchair using characters
It arrives less than a year after LEGO issued the world’s first wheelchair mini-figure at the 2016 Nuremberg toy Fair in response to pressure from the parent-led group #ToyLikeMe.
Read More »#ToyLikeMe launches Toy Box Tales exhibition
The full collection of photographs is available to view at the Norfolk & Norwich University Hospital and online at toylikeme.org.
Read More »#ToyLikeMe’s new online hub launches following successful crowdfunding campaign
The site showcases the best toys and games out there which reflect disabilities and difference.
Read More »WOMEN OF THE YEAR 2016: Rebecca Atkinson, #ToyLikeMe
Atkinson's campaign to get better disability representation in the toy box has caused changes across the industry in the last year.
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