Tag Archives: toy inventor

The Toy Coach Azhelle Wade launches The Toy Academy second edition

The three times patented toy inventor and winner of multiple toy awards, Azhelle Wade – also known as The Toy Coach – is launching the second edition of her popular Toy Creators Academy. Billed as the first toy business programme of its kind, The Toy Academy teaches participants how to …

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Homegrown | Five Wild Ones and a mission to restore children’s routines

In the first of a series of articles exploring and celebrating the homegrown British toy design and production scene across all stages of its development, ToyNews dives into the thorny issue of maintaining structure at home through the country’s most chaotic chapter. We talk to the team helping make it …

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New school: Award winning toy inventor Adam Borton and the launch of The Toy and Game School

The award-winning toy and game designer, Adam Borton, is a name well-known among some of the industry’s biggest toy companies, from Hasbro to Mookie, via Little Tikes; Borton is a product inventor with a track record for creating some of the top-selling games and toys on the market today. It’s …

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