Tag Archives: toy fair

London Toy Fair 2022 booking now open as BTHA marks the show’s return next year

The application process for Toy Fair 2022 is now open. The British Toy and Hobby Association has opened the process for applying for your place at next year’s London Toy Fair, scheduled to take place from January 25th to 27th 2022 at its usual venue, Olympia. Companies wishing to exhibit …

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Spielwarenmesse Summer Edition cancelled over prolonged pandemic problems

Organisers of the Nuremberg toy fair, Spielwarenmesse have confirmed the cancellation of the show’s first Summer Edition, a postponed edition of this year’s show that was scheduled to take place this July. The fair had been moved from its traditional January slot in order to beat the restrictions in place …

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Spielwarenmesse embraces virtual future with Spielwarenmesse Digital launch for 2022

Spielwarenmesse is embracing a digital future with details of the launch of Spielwarenmesse Digital, a platform that will combine the live experience of Nuremberg Toy Fair with a virtual business platform for its 2022 offering. The organiser has cited the launch of the endeavour as a ‘response to the needs …

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Playmobil launches virtual toy fair to showcase its 2021 portfolio

Playmobil has launched a new virtual toy fair platform designed to take retailers and buyers through the firm’s newest products for 2021 and view its portfolio of launches for the year ahead. Virtual attendees will be able to travel around the virtual stand and experience the second chapter of the …

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Spielwarenmesse BrandNew clocks over 55,000 visitors in first five days

Spielwarenmesse has reported a strong, positive response to its digital BrandNew platform, curated in the wake of the cancellation of this year’s traditional Toy Fair season. A platform devised to offer the industry information about this year’s toy trends and innovations, BrandNew has already clocked an impressive 55,442 visitors and …

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Golden Bear unveils new-look logo and innovative new website

The award-winning toy company, Golden Bear, has kicked off 2021 in style with the unveiling of new company branding and a transformed company website. Established over 40 years ago, and an icon among the toy communities, the famous Golden Bear logo has undergone its first makeover to take on a …

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Raise money and bag yourself a bargain with this year’s Toy Trust Media Auction

The 2021 Toy Trust Media Auction is now open and ready to accept bids. The auction will close at 3pm on Friday, January 29th. The second largest fundraising activity for the Toy Trust each year, the annual Media Auction gives companies the chance to bag themselves a media bargain, with …

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Orchard Toys kicks off its Virtual Toy Fair with exclusive Toy Fair TV-style video

Orchard Toys has kicked off its Virtual Toy Fair in good humour with the launch of a video-skit starring the firm’s own sales director, Simon Prest, and Toy Fair TV presenter, Gavin Inskip. Produced to capture the levity of the London trade show in a year that sees the doors …

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Asmodee previews virtual stand tour with its AsmoFair – The Toy Fair Edition

Asmodee is upping its game for AsmoFair – The Toy Fair Edition, the third iteration of the board game giant’s pioneering virtual trade show, with the addition of a 360-degree walkthrough tour of a fully built show stand. Offering a safe, online alternative to the unfortunate cancellation of this year’s …

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New York Toy Fair 2021 cancelled, The Toy Association confirms

The New York Toy Fair 2021 has been cancelled owing to the insufficient resolution of the ongoing Coronavirus crisis across the globe, the Toy Association has confirmed this afternoon. The annual industry event had been moved from its Q1 February slot to a later date, scheduled to take place from …

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