Tag Archives: toy fair

Spielwarenmesse supports start-ups and young innovators with new StartUp Area

Spielwarenmesse is supporting start ups and young companies from across the international toy space with the launch of a new StartUp Area to offer ‘an easy entry point to the world of trade fairs’ when the event makes its return in 2022. The new area will host both the Innovation …

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“The desire for the buzz of an event is huge” | Spielwarenmesse counts down to its in-person return

Spielwarenmesse is feeling encouraged by responses to an industry-wide survey that found that over 75 per cent of respondents will be heading to the Nuremberg trade show when it makes its in-person return next year. The team recently conducted a survey among previous visitors to the toy industry event with …

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Golden Bear makes raft of staff changes as it prepares for continued global growth

The British toy company, Golden Bear has detailed a raft of staff changes as it prepares for continued global growth this year and beyond. The firm will be bidding a fond farewell to sales director Julie Taylor, who is moving to a new position, and welcoming Becky Matthews (pictured left) …

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London Toy Fair 2022 booking now open as BTHA marks the show’s return next year

The application process for Toy Fair 2022 is now open. The British Toy and Hobby Association has opened the process for applying for your place at next year’s London Toy Fair, scheduled to take place from January 25th to 27th 2022 at its usual venue, Olympia. Companies wishing to exhibit …

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Spielwarenmesse Summer Edition cancelled over prolonged pandemic problems

Organisers of the Nuremberg toy fair, Spielwarenmesse have confirmed the cancellation of the show’s first Summer Edition, a postponed edition of this year’s show that was scheduled to take place this July. The fair had been moved from its traditional January slot in order to beat the restrictions in place …

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Spielwarenmesse embraces virtual future with Spielwarenmesse Digital launch for 2022

Spielwarenmesse is embracing a digital future with details of the launch of Spielwarenmesse Digital, a platform that will combine the live experience of Nuremberg Toy Fair with a virtual business platform for its 2022 offering. The organiser has cited the launch of the endeavour as a ‘response to the needs …

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Playmobil launches virtual toy fair to showcase its 2021 portfolio

Playmobil has launched a new virtual toy fair platform designed to take retailers and buyers through the firm’s newest products for 2021 and view its portfolio of launches for the year ahead. Virtual attendees will be able to travel around the virtual stand and experience the second chapter of the …

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Spielwarenmesse BrandNew clocks over 55,000 visitors in first five days

Spielwarenmesse has reported a strong, positive response to its digital BrandNew platform, curated in the wake of the cancellation of this year’s traditional Toy Fair season. A platform devised to offer the industry information about this year’s toy trends and innovations, BrandNew has already clocked an impressive 55,442 visitors and …

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Golden Bear unveils new-look logo and innovative new website

The award-winning toy company, Golden Bear, has kicked off 2021 in style with the unveiling of new company branding and a transformed company website. Established over 40 years ago, and an icon among the toy communities, the famous Golden Bear logo has undergone its first makeover to take on a …

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Raise money and bag yourself a bargain with this year’s Toy Trust Media Auction

The 2021 Toy Trust Media Auction is now open and ready to accept bids. The auction will close at 3pm on Friday, January 29th. The second largest fundraising activity for the Toy Trust each year, the annual Media Auction gives companies the chance to bag themselves a media bargain, with …

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