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Tag Archives: Toy Fair 2020

Sponsored Post – Aardvark Swift: A Toy Fair retrospective

When visitors result to sitting on the floor of a café, by my estimation, that’s a pretty good barometer of the footfall of a convention. From this account then, Toy Fair 2020 was another successful show for the industry. As an event, it’s one that we here at Aardvark Swift …

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Annual Toy Fair Trolley Dash sees over 4,000 toys donated to KidsOut

More than 4,000 toys were collected by volunteers taking part in Toy Fair annual charity trolley dash this year, the event that now traditionally marks the end of London’s industry show. Hundreds of exhibitors donated toys and products during the 16th annual Toy Fair Trolley Dash, as volunteers paced the …

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The Railway Children: How Hornby is keeping it fresh at one hundred

It is to be expected of a man who has spent much of his coming up 50- year career within the toy industry surrounded by the hobby, that Simon Kohler, marketing and development director at Hornby Hobbies is more than a little into toy trains. What you might not expect …

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MGA boss confident in hitting “high, double digit growth” in 2020 following UK industry award win

MGA Entertainment boss, Isaac Larian, has expressed his confidence in achieving “high, double digit growth again” in 2020, following the company’s Toy of the Year Award win for the third year running. The home of LOL Surprise triumphed once again at this year’s UK Toy Industry Awards, where it took …

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Toy Fair 2020: Hidden Side, Geomag, and Heroes of Goo Jit Zu secure Editor’s Choice Awards

LEGO’s Hidden Side Haunted Fairground has been crowned the overall winner of the Editor’s Choice Awards at Toy Fair 2020, with the Geomag Green Range– 100 per cent Recycled Plastic placed in second position. Character Options’ Heroes of Goo Jit Zu Marvel Super Heroes has secured third position in the …

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Jazwares launches the YouTube megastar Blippi toy line worldwide

YouTube edu-tainer and pre-schooler favourite, Blippi can now be found in toy aisles across the globe, thanks to the launch of a new toy line from Jazwares. The firm is bringing the world of Blippi to life through Blippi Toys, a fun and educational line aimed at children aged two …

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Moomin makes new play for UK retail through licensing’s The Point. 1888

The UK brand extension and licensing agency, The Point. 1888 is descending upon this year’s ru of toy fair, from London to New York, in full force, having been appointed the UK sub-agent for the popular character brand Moomin. The UK outfit was appointed for the role by the brand’s …

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Toy Fair 2020: Toy Fair’s Hero Toys 2020 winners have been revealed

Character Options, LEGO, and Spin Master have been named among this year’s Toy Fair’s Hero Toys for 2020, revealed by the British Toy and Hobby Association at this year’s London show. The Toy Fair’s Hero Toys list consists of 25 products launched at Toy Fair – running from January 21st …

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Toy Fair 2020: “UK toy market still Europe’s largest, despite six per cent drop in year on year sales”

The toy industry has endured some difficult trading conditions through 2019 with a six per cent drop in year on year sales to find sales for the year totalling £3.2 billion, according to the latest figures revealed at Toy Fair 2020. Despite the dip, the UK remains the largest toy …

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Toy Fair 2020: LEGO will “continue to evolve the construction toys category” with new launches this year

Following what it has billed as a successful 2019, The LEGO Group is launching a new series of play innovations for the year ahead, as it looks to ‘continue to evolve the construction toys category.’ In the run up to Christmas 2019, LEGO saw on average on product sell every …

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