Tag Archives: toy design

Making history | UK studio Designworks on developing icons from Thunderbirds to Mousetrap

Sponsored Post. When Jeremy and I started Designworks 30 years ago, we could never have predicted the direction it would take. Who’d have thought that within five years of starting the company, we would be developing toys and games for all the major brands across the UK and beyond? From …

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Homegrown | Rex London and the processes of “achieving something great”

The latest in a series of articles exploring and celebrating the homegrown British toy design and production scene across all stages of its development, ToyNews catches up with the internationally reaching gifting, toy, and craft specialist, Rex London to talk about the successes of 2020 and how a healthy retailer …

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The Toy Coach Azhelle Wade launches The Toy Academy second edition

The three times patented toy inventor and winner of multiple toy awards, Azhelle Wade – also known as The Toy Coach – is launching the second edition of her popular Toy Creators Academy. Billed as the first toy business programme of its kind, The Toy Academy teaches participants how to …

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Homegrown | Five Wild Ones and a mission to restore children’s routines

In the first of a series of articles exploring and celebrating the homegrown British toy design and production scene across all stages of its development, ToyNews dives into the thorny issue of maintaining structure at home through the country’s most chaotic chapter. We talk to the team helping make it …

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LEGO Ideas hits the history books with the launch of the Medieval Blacksmith’s set

LEGO Ideas has been hitting the history books for the launch of its latest set, a Medieval Blacksmith’s house based on an original design by LEGO superfan, Clemens Fiedler. The design has been given the green light to enter production after it achieved over 10,000 votes on the LEGO set …

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OPINION: Boughs of folly: What Netflix’s new Christmas musical can teach us about toy IP protection

Christmas is a time in which toys and games become the focus of a festive season and Netflix won’t be deviating from the narrative this year with the release of its latest musical adventure, Jingle Jangle: A Christmas Journey – the story of a toy inventor who loses everything when …

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Toyish Labs ‘reimagines toy retail’ with Clixo store and workshop space to let kids ‘unleash their creativity’

The award winning toy studio, Toyish Labs, has opened its first retail and workshop space, making the firm – the team behind the origami-inspired Clixo toy range – a new hybrid of toy design entity and retail name, and setting the outfit off on its mission to ‘reimagine what a …

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“Clixo is my LEGO brick”: Toyish Labs CEO talks about what happens when origami meets construction toys

When the toy designer and the CEO of Toyish Labs, Assaf Eshet, finally struck upon his idea for Clixo, he believed he had stumbled across his LEGO brick. In his own words, Clixo ‘is the holy grail of his design journey,’ a concept that brings in the fundamentals of origami …

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Mojo Nation celebrates ‘thriving toy design community’ with Play Creators Festival

Glance over your shoulder a second to look at the past first half a year and you’ll see a trail emblazoned with some of the best innovation the toy space has witnessed for some time. Despite the much-reported hardships 2019 has also brought with it for the likes of the …

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“The toy invention scene is alive and kicking,” says Alpha Group’s VP of global product design, Darren Lee Phillipson

Each month, ToyNews picks on one industry bigwig to put through the ringer with a series of prying questions. This month, it’s Alpha Group’s vice president of global product design, Darren Lee Phillipson as we dig a little deeper into the toy design scene. How would you describe the current …

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