ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
Next year will witness Toy Fair New York host a new segment in partnership with Brands Untapped, exploring the ever-strengthening and diversifying relationship between toys brands and the wider licensing space. The Toy Association’s Steve Pasierb touches on why the future of the licensed toys market doesn’t just mean blockbuster …
Read More »LOL Surprise, Barbie, and Fortnite join Little Brother Books latest Annuals portfolio
LOL Surprise, Barbie, Fortnite, Roblox, and Minecraft will each be expanding their presence across the children’s Annuals market, thanks to a bolstered new portfolio of titles to launch from Little Brother Books. The UK Annuals publisher is preparing to launch a range of six new titles this spring/summer, which will …
Read More »Opinion | Love craft: What are the secrets to creating a lovable toy brand?
In the quest to answer the question, how can you create not just a great toy brand, but a loved one, PR agency Energy PR has uncovered a few home truths about the nature of customer loyalty, all of which it lays out in its new Brand Love research report. …
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