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New York Toy Fair 2021 postponed: “Protecting our members’ health and safety must come first”

Toy Fair New York 2021 has been postponed, The Toy Association confirmed late last week, citing the current coronavirus pandemic and the state of business travel, as well as the current restrictive guidelines in place in the US and the world. In a statement issued by the Toy Association on …

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The Toy Association teams with Clamour to launch first Toy Fair Everywhere Influencer Choice List

The Toy Association has teamed up with the producers of largest annual industry summit for professional influencers, Clamour, for the first Toy Fair Everywhere Influencer Choice List. Toy Fair Everywhere is a new series of virtual market weeks that offers toy manufacturers, buyers, media, and key stakeholders in the toy …

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Innovation and creativity took centre stage at successful 117th New York Toy Fair

It was Shaquille O’Neal who cut the ribbon of the 117th New York Toy Fair this February, marking the start of what was to be yet another successful show, and the 117th edition of the global toy fair that brought in tens of thousands of play innovators from across 100 …

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Mattel champions ‘boundary pushing toy lines’ for 12 TOTY nominations

Having received no fewer than 12 finalist nominations in the Toy Association’s 2020 Toy of the Year Awards, Mattel has put its 2019 success down to ‘pushing boundaries with the experiences it brings to the market.’ Barbie, Fisher-Price, Hot Wheels and Jurassic World have been named among the Mattel brands …

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The Toy Association to induct industry-defining trio into the Toy Industry Hall of Fame

The founder and CEO of Playmates, Thomas Chan, the man responsible for founding Little Tikes, Thomas G Murdoph, and the late Harry Kislevitz, founder of Colorforms Corporation, are each to be inducted into the Toy Industry Hall of Fame this year. The individuals were nominated for induction and voted on …

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Strong response to Toy Fair Dallas new branding, initiatives and products

Thousands of toy professionals descended on The Toy Association’s Toy Fair Dallas last week, which debuted the show’s new name, new initiatives, and, of course, new products from toy manufacturers for 2020 as well as key drivers for Christmas 2019. Held from October 2 to 4 in Dallas, Texas, the …

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Steve Pasierb: “We must hold back the relentless tide of counterfeit toys”

They threaten the health and safety of children and undermine our industry’s innovation, reputation, and commitment to safety. I’m speaking, of course, about the relentless tide of counterfeit toys overwhelmingly flowing from rogue factories and sellers in China, but not limited to that nation. Infringing products are a significant and …

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Toy Association’s Steve Pasierb: Spreading the word about toy safety

Despite what might currently be outside your window, summer is here, and along with “better weather” and longer days, comes more opportunities for families to get outside and play. It’s also the perfect time for all of us in the toy community to remind parents and caregivers about how to …

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