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Tag Archives: Toy Association

Mattel champions ‘boundary pushing toy lines’ for 12 TOTY nominations

Having received no fewer than 12 finalist nominations in the Toy Association’s 2020 Toy of the Year Awards, Mattel has put its 2019 success down to ‘pushing boundaries with the experiences it brings to the market.’ Barbie, Fisher-Price, Hot Wheels and Jurassic World have been named among the Mattel brands …

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The Toy Association to induct industry-defining trio into the Toy Industry Hall of Fame

The founder and CEO of Playmates, Thomas Chan, the man responsible for founding Little Tikes, Thomas G Murdoph, and the late Harry Kislevitz, founder of Colorforms Corporation, are each to be inducted into the Toy Industry Hall of Fame this year. The individuals were nominated for induction and voted on …

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Strong response to Toy Fair Dallas new branding, initiatives and products

Thousands of toy professionals descended on The Toy Association’s Toy Fair Dallas last week, which debuted the show’s new name, new initiatives, and, of course, new products from toy manufacturers for 2020 as well as key drivers for Christmas 2019. Held from October 2 to 4 in Dallas, Texas, the …

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Steve Pasierb: “We must hold back the relentless tide of counterfeit toys”

They threaten the health and safety of children and undermine our industry’s innovation, reputation, and commitment to safety. I’m speaking, of course, about the relentless tide of counterfeit toys overwhelmingly flowing from rogue factories and sellers in China, but not limited to that nation. Infringing products are a significant and …

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Toy Association’s Steve Pasierb: Spreading the word about toy safety

Despite what might currently be outside your window, summer is here, and along with “better weather” and longer days, comes more opportunities for families to get outside and play. It’s also the perfect time for all of us in the toy community to remind parents and caregivers about how to …

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